The memo, obtained by National Journal, includes a “do’s and don’t’s” list of phrases to use (and not use) when advocating for action on climate change. “Do discuss modernizing and retooling power plants and innovation that will create green jobs…Don’t try to suggest net job increases,” reads one part of the memo.

Ken Berlin, chair of the Energy & Environment Team, a group of national, state and local energy and climate leaders, distributed the memo to his group of about 1,300 people who have organized around these issues for the Obama campaign. …

More from the 14-page memo’s “do’s and don’t’s” list: “Do inform audiences about the nature of the problem, who is at fault, and what can be done…Don’t debate the increase in electricity rates. Instead pivot to health & clean air message.” Another one says: “Do use ‘cutting carbon pollution from power plants’…Don’t use ‘regulations to control greenhouse gas emissions from power plants.’ ” …

“Essentially, we think the priority arguments to make are the ones that climate change is having an impact now, hurting people now, hurting the economy now,” Berlin told National Journal Tuesday afternoon.