Having a fitness class instead of drinks is a growing trend for women in work-related situations, Banwart said. And at business conferences, historically driven by parties, dinners and cocktail hours, more time and money is being spent on healthy events.
“They’re not only offering a class or two. Organizers are taking the time to create a whole mind/body commitment,” she said. “You’re seeing a strong trend for conferences to include stress management and people are identifying yoga and movement with stress management.”
Community is the key for Jason Capili, who recently celebrated his 36th birthday at a Soul Cycle indoor cycling studio in New York City.
“I had people block out a bunch of bikes,” said Capili, who works in human resources risk management. “We brought in cupcakes and sparkling wine and at the end, during the stretches, I made a wish.”