RNC releases 100-page election postmortem on how to rebuild party’s image with voters
At our core, Republicans have comfortably remained the Party of Reagan without figuring out what comes next. Ronald Reagan is a Republican hero and role model who was first elected 33 years ago— meaning no one under the age of 51 today was old enough to vote for Reagan when he first ran for President. Our Party knows how to appeal to older voters, but we have lost our way with younger ones. We sound increasingly out of touch.
As Mike Gerson and Pete Wehner wrote recently, “It is no wonder that Republican policies can seem stale; they are very nearly identical to those offered up by the Party more than 30 years ago.For Republicans to design an agenda that applies to the conditions of 1980 is as if Ronald Reagan designed his agenda or conditions that existed in the Truman years.”
The Republican Party needs to stop talking to itself. We have become expert in how to provide ideological reinforcement to like-minded people, but devastatingly we have lost the ability to be persuasive with, or welcoming to, those who do not agree with us on every issue.
Instead of driving around in circles on an ideological cul-de-sac, we need a Party whose brand of conservatism invites and inspires new people to visit us. We need to remain America’s conservative alternative to big-government, redistribution-to-extremes liberalism, while building a route into our Party that a non-traditional Republican will want to travel. Our standard should not be universal purity; it should be a more welcoming conservatism.