The Republican National Committee is moving forward with a comprehensive overhaul of its antiquated voter turnout operation, including a focus on fixing a collection of broken state parties, CQ Roll Call confirmed Friday.
The effort will be directed by the RNC’s political department, under the supervision of political director Chris McNulty and a full-time state party director — a new committee position created as part of the get-out-the-vote overhaul. The modernized national field operation will focus on improving voter registration, identification and turnout through a “bottom-up” approach that reinvigorates the party organization at the precinct, congressional district and state levels.
Under this strategy, the RNC plans to immediately reform its training program for grass-roots activists to encompass the committee’s new attention on data gathering, technology and analytics with a complete revamp of its political education department slated to conclude by May 1. Similar to President Barack Obama’s successful formula, the RNC wants to transform its GOTV into an ongoing national program that relies on “peer-to-peer” contact where people live, work, worship, learn and buy their coffee.