Tout what he’s already done. Say the public’s in his corner. Demand Congress do something. Lament Washington dysfunction. Lay out his own plan. Avoid details. Urge voters to keep up the pressure. Warn it won’t be easy. Bask in the applause.
It’s the fill-in-the-blank approach to selling a presidential agenda: same template, just adjusted for the topic.
But the White House is betting this particular formula will help push Obama’s ideas through, against a resistant Republican House and a skittish Democratic caucus in the Senate.