Barack Obama was able to forge a powerful community in 2008 because of his message. Technology conveyed that message to millions, nurtured it and help harvest their votes. But he didn’t win because he won the Facebook wars; he won the Facebook wars because he was winning.
For Republicans, this can’t be an either/or choice. We need to be omnivorous in our development and consumption of new technology tools and relentless in our dedication to speak for the majority of Americans. One without the other will fail.
In the Democratic dark days after the 2004 election, few realized that the Democratic Party was only one candidate and one presidential election away from a revival that now is touted as dominance. So it can be with Republicans.
For 2016, the Democrats seem headed toward a fight between Hillary Clinton and Joe Biden. Both launched their careers in the 1970s; what will their slogan be, “Another Century of Service”?