Will Poland Spring get a Rubio bump?
It caught everyone by surprise, including the water bottle brand that suddenly found itself the unexpected beneficiary of a prominent product placement during a major political event broadcast live on national TV. …
So far the water bottler’s response to being unexpectedly thrust into the national political limelight has been as cool and calm as the image of a Maine forest on its packaging. It wasn’t until Wednesday afternoon that the brand posted on its Facebook wall a picture of a Poland Springs bottle looking at itself in an actor’s makeup mirror. The caption read, “Reflecting on our cameo. What a night!” …
Unexpected blips like these provide an opportunity for brands to catch a wave off the chatter and get a leg up on in the marketplace. Though the images on their bottles evoke gentle brooks and restful nature scenes, the bottled water industry is red with fierce competition.
“People are passionate about the water they drink,” said Sebastian Rusk, CEO of Social Buzz TV. “Maybe I hate Fiji water and all of a sudden, thanks to a little comedy, Poland Spring is a brand I can relate to.” That can change consumer brand preferences and drive sales.
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Too bad it wasn’t Evian.
Christien on February 14, 2013 at 4:26 PM
This is really getting ridiculous, NBC.
ramesees on February 14, 2013 at 4:26 PM
GNIRPS DNALOP!
NAIVE!
Christien on February 14, 2013 at 4:27 PM
Poland Springs did a lousy job capitalizing on the free press. Also, does Rubio get an endorsement fee?
Illinidiva on February 14, 2013 at 4:28 PM
Well, only if Rubio includes bottles of Poland Spring Water in the ‘Instant Amnesty Welcome Baskets’ he plans on handing out at the border.
Pork-Chop on February 14, 2013 at 4:39 PM
I’ll bet they were really divided between striking while the meme is hot, and not wanted to be associated with one political party (especially Republican).
DrAllecon on February 14, 2013 at 4:41 PM
For Christ Sakes.
Flapjackmaka on February 14, 2013 at 4:42 PM
If only that was the case.. Apparently, Poland Springs just isn’t up on the social media thing. Their Twitter account didn’t have any activity in over a year.
Illinidiva on February 14, 2013 at 4:48 PM
Oh. That’s pretty darn embarassing then. Although I have to admit, I love their water. Good thing I’m not a public speaker.
DrAllecon on February 14, 2013 at 4:58 PM
It’s Moland Springs. It was Mr. Pitt’s idea.
Hat Trick on February 14, 2013 at 4:58 PM
Evil Corporation Alert: Poland Springs Water is now owned by Nestle, whose US HQ is in Stamford CT. And the water comes from 7 different springs, some of which are not even located in Poland Springs itself.
Del Dolemonte on February 14, 2013 at 5:03 PM
Tea that’s brewed in Poland Spring water is the best tea there is..
Greek Fire on February 14, 2013 at 5:24 PM