Reed’s group released a letter Tuesday that outlines broad goals for reform, like keeping families together, reforming the visa system and securing the border.

High profile leaders are also weighing in. Mathew Staver, vice president of Liberty University, the college started by former TV minister Jerry Falwell, is on board. Focus on the Family, which for years has focused on issues like opposing abortion rights and gay marriage, is supporting immigration reform for the first time in its history — even using its radio broadcast that reaches millions to push its message.

“The issues had been so demagogued for the last five or six years, it was hopeless to get seriously into this,” said Tom Minnery or Focus on the Family. “It seems the time is better. The time has changed…That’s why we’ve become more active.”

Social conservatives are directly targeting GOP offices and trying to show that they can give cover to lawmakers in the South, West and Midwest, who are worried about facing retaliation at the ballot box in 2014.