The ad, titled “It’s Time” opens with images of children, while “America the Beautiful” plays in the background. “The NRA once supported background checks,” a child’s voice says.

The ad then features footage of National Rifle Association (NRA) Executive Vice President Wayne LaPierre testifying before Congress in 1999.

“We think it’s reasonable to provide mandatory instant criminal background checks for every sale at every gun show, no loopholes anywhere for anyone,” LaPierre says in the excerpted clip.

“America can do this for us, please,” the narrator concludes.