But the party’s main problem, dozens of Republican National Committee members argued in interviews over three days this week, is who delivers its message and how, not the message itself. Overwhelmingly they insisted that substantive policy changes aren’t the answer to last year’s losses.

Moderation, at least at this stage, is no virtue at the RNC.

“It’s not the platform of the party that’s the issue,” RNC Chairman Reince Priebus said Friday after being easily reelected to a second, two-year term. “In many cases, it’s how we communicate about it. It is a couple dumb things that people have said.”…

Behind closed doors, party bigwigs discussed “strategic partnerships” with blacks, Asians, Hispanics and women. There was talk about developing a “comfort factor” so that minorities feel they are part of the process.

“Actually our principles are more conducive to minorities than the Democrats,” said Holland L. Redfield II, the Virgin Island’s national committeeman.