It’s well past time for Republicans to take cities seriously again. This starts with valuing urban environments, and respecting (or at least taking time to understand) the values of the people who live there. For example, urban dwellers expect and indeed require a higher level of public services than many suburban residents. The suburbs might not need quality street lighting, for example, but cities do. The rural area I grew up in can rely on people passing by in pickup trucks with chain saws to clear away trees that fall on the road. Cities can’t. Thus, Tea Party-type policy prescriptions in which basically everything the government does is considered bad, and in which cutting taxes is the main political value, aren’t likely to sell. Urban dwellers actually want to know how you are going to deliver services more effectively. Similarly, just bashing transit as a waste of money, lashing out against location-appropriate density, opposing all environmental initiatives, and shrill anti-immigrant rhetoric only turn urban dwellers off.
If Republicans took urban concerns seriously, they would find that they have much to offer urban residents and voters. For example, Democrats pay lip service to transit, but much transit policy in America today (heavily shaped by Democrats) is more oriented towards protecting entrenched constituencies than it is towards actual effectiveness. A serious Republican-led effort to reform the federal process and reduce the insane construction price premium (effectively a transit surtax) for American transit versus overseas systems would be welcomed, as long as it was not a Trojan horse for undermining transit. Republicans have so abandoned transportation (other than highway spending), that ideas which Republicans invented, like congestion pricing, have been claimed by the left as their own.