Should Obama’s campaign share its tech with the world?
But in the aftermath of the election, a stark divide has emerged between political operatives and the techies who worked side-by-side. At issue is the code created during the Obama for America (OFA) 2012 campaign: the digital architecture behind the campaign’s website, its system for collecting donations, its email operation, and its mobile app. When the campaign ended, these programmers wanted to put their work back into the coding community for other developers to study and improve upon. Politicians in the Democratic party felt otherwise, arguing that sharing the tech would give away a key advantage to the Republicans. Three months after the election, the data and software is still tightly controlled by the president and his campaign staff, with the fate of the code still largely undecided. It’s a choice the OFA developers warn could not only squander the digital advantage the Democrats now hold, but also severely impact their ability to recruit top tech talent in the future. …
In this sense, the decision to mothball the tech would be a violation of the developers’ ethical principles. But the argument is about more than whether putting the tech back in the hands of the public is the right thing to do. “The biggest issue we saw with all of the commercial election software we used was that it’s only updated every four years,” says Ryan. It was these outdated options that convinced team Obama to build all the campaign tech in-house. If the code OFA built was put on ice at the DNC until 2016, it would become effectively worthless. “None of that will be useful in four years, technology moves too fast,” said Ryan. “But if our work was open and people were forking it and improving it all the time, then it keeps up with changes as we go.” …
Members of the tech team suspect that the real rationale for keeping the code private is much less high-minded. “The gist of it is, they’re concerned that with the superior funding of the Republicans, if they had our software, they’d be unstoppable,” says Ryan.









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They really are delusional. Not only are they sore losers running to this excuse when they lose, they run to this excuse when they WIN.
There’s not really any other call to make except irrationality.
Atlas on January 23, 2013 at 12:05 AM
Well techies, who’s evil now?
AH_C on January 23, 2013 at 12:05 AM
His campaign wasn’t all that great. It’s was the get out the vote efforts in minority communities that won him the election. Both times.
ButterflyDragon on January 23, 2013 at 12:09 AM
The secret is Brawdo – and Carl’s Jr.
forest on January 23, 2013 at 12:12 AM
I would normally say no, that they’re under no obligation to share what they developed.
But, given Obama’s rhetoric, I think they really should. It would be the collectivist thing to do.
malclave on January 23, 2013 at 12:12 AM
As opposed to the RNC who didn’t even allow outside bids for tech, instead hiring ex RNC officials and their rebadged Voter Vault monstrosity. Sigh. Our side can really suck at times.
Hostile Gospel on January 23, 2013 at 12:13 AM
There was nothing particularly revolutionary about their tech. It just looked good compared to what the Republicans did.
Ronnie on January 23, 2013 at 12:16 AM
I tried very hard to give them advice when I saw that orca thing. Not interested I guess. I could have programmed something better than that piece of crap, and I’m no wizard.
Ronnie on January 23, 2013 at 12:18 AM
What happened to redistribution of wealth?
michaelo on January 23, 2013 at 12:21 AM
open sour
ceCapitalist Hog on January 23, 2013 at 12:24 AM
Obama for America (OFA)
O bama
F lukes
A merica
Schadenfreude on January 23, 2013 at 12:24 AM
Yeah because you’ve mobilized millions of people with pinpoint demo-data points. They are about to deploy this same tool on America as if the campaign were still in effect. This does not bode well. The reason they’re keeping it close is because they’re not done using it against us.
Exactly. This does not point to the intrinsic genius of Team Barry. Rather, it points to the utter FAILURE of Team Romney. Romney knows the importance of tech/data aggregation and outreach. HE KNOWS THIS STUFF. It’s as if he lost on purpose.
Never have my vote, time and money been more wasted than when spent supporting Mitt Romney.
OTOH, this is killer niche/micro/macro all rolled into one. It would be great (evil laugh) in the hands of
goodmarketers.Capitalist Hog on January 23, 2013 at 12:33 AM
Massive size and scope is not the same thing as revolutionary tech. We could have done the same thing and we didn’t.
Ronnie on January 23, 2013 at 12:40 AM
Nah. No need to share. The rest of the world knows how to be corrupt too.
LegendHasIt on January 23, 2013 at 12:46 AM
We didn’t make the right bids with the right team. That’s the original sin. Like I said, Team O is not smarter. Team R just didn’t want it.
We could not performed any better with Orca. The SNAFUS are legendary. Orca may have been idiot-proof but it was not apathy-proof.
You obviously don’t know crap about market data or the analysis thereof.
Capitalist Hog on January 23, 2013 at 1:38 AM
Yeah, no.
Capitalist Hog on January 23, 2013 at 1:39 AM
You obviously are too dull witted to understand snark when you see it.
LegendHasIt on January 23, 2013 at 4:37 AM
Recipe for losers cocktail:
1 part “Obama’s doing a great job”.
2 parts “Legitimate rape”.
Shake well with MSM, topped with a natural disaster.
kregg on January 23, 2013 at 4:52 AM
Obama phones? Is that the tech they’re really takling about?
Greek Fire on January 23, 2013 at 6:05 AM
What’s so hard about NOT enabling the security features for the credit cards?
moo on January 23, 2013 at 6:14 AM
The Nerds strike back!?
tommy71 on January 23, 2013 at 6:27 AM
Did O ever tell his campaign techies that they didn’t build that?
onlineanalyst on January 23, 2013 at 6:36 AM
.
Crumbs. Be satisfied with it, peons.
ExpressoBold on January 23, 2013 at 8:43 AM