As his post-mortem observations to donors confirmed, Romney’s leaked “47 percent” aside is indicative of the way he thinks, and not a small thing. Indeed, it’s a betrayal of core conservative morality: from “Teach a man to fish” to “There’s no point even bothering to try to teach 47 percent to fish.” I was born a subject of Her Canadian Majesty and, even in a parliamentary system, it would not be regarded as healthy for the Queen’s Prime Minister to think like this. In a republic in which the head of government is also head of state, it’s simply unbecoming. The next guy has to be running as president of all Americans, even the deadbeats.

That means an end to the consultant-driven, small-ball model of Republican strategy. The Democrats used their brutal Romney-gives-you-cancer/ Ryan-offs-your-granny advertising in Ohio as bad cop to the good cop of Obama’s cultural cool. The trouble for conservatives is we have no good cop. That’s to say, we have no positive presence in the broader cultural space where real people actually live. We have all the talk-radio shows and cable networks we need, and the rest of the country is happy to leave us walled up in those redoubts. But culture trumps politics, and not just in the movies and pop songs, grade schools and mainline churches, but increasingly in the boardrooms, too. Instead of giving your hard-earned dollars to help drag some finger-in-the-windy squish with an R after his name over the finish line every other November, conservatives need to start fighting on the turf that matters. We risk winding up like the Shakers–dependent on conversion while eschewing all effective means thereof.