Telegraph
Coca-Cola: We fight obesity too, you know
The company will begin airing a two-minute advert on various US television channels as of today, laying out Coca-Cola’s record of providing drinks with fewer calories over the years and notes that weight gain is the result of consuming too many calories of any kind – not just soda.
Coca-Cola says the campaign will kick off a variety of moves that help address obesity in the year ahead, such as providing more diet options at soda fountains…
“We have not done a good enough job in telling our story and being consistent in telling our story,” she said, noting the company had to be careful to remain consistent with its brand voice and avoid sounding “preachy.”
Blowback
Note from Hot Air management: This section is for comments from Hot Air's community of registered readers. Please don't assume that Hot Air management agrees with or otherwise endorses any particular comment just because we let it stand. A reminder: Anyone who fails to comply with our terms of use may lose their posting privilege.
Trackbacks/Pings
Trackback URL
Comments
Good luck with fighting the Left’s narrative, Coca-Cola.
Bitter Clinger on January 14, 2013 at 5:03 PM
Now that Coke has accepted the Left’s position that their product and not people’s choices cause obesity, it’s a matter of time before they start paying “recompense.”
LincolntheHun on January 14, 2013 at 5:08 PM
Never apologize for the ambrosia that is Cherry Coke.
NEVER.
Jeddite on January 14, 2013 at 5:13 PM
Coke has been a willing victim of the left’s shakedown for years.
Flange on January 14, 2013 at 5:14 PM
Coke, please.
rdbrewer on January 14, 2013 at 5:28 PM
This would have been a better advertising push: “F*ck You, We’re Coke!”
rdbrewer on January 14, 2013 at 5:29 PM
Hostess is next.
Ooops.
CW on January 14, 2013 at 5:31 PM
Once smoking is dead, we’ll need a new villain.
Abelard on January 14, 2013 at 5:42 PM
Related, there is some weapons grade silliness at HuffPo in the form of a column by Laurie David, that idiot climate change woman who was married to Larry David. She is a huge control freak.
She is campaigning to get Beyonce kicked out of singing at Obama’s inauguration ceremony because–get this–Beyonce is doing ads for Pepsi, and Pepsi causes childhood obesity. There is a petition you can sign and everything.
I think sodas are bad for kids too, but this is beyond parody.
juliesa on January 14, 2013 at 5:47 PM
I think a better one would have been: “I’m Coca Cola, b!tch!”
gryphon202 on January 14, 2013 at 6:07 PM
I have a Coke and a smile most days.
22044 on January 14, 2013 at 6:11 PM
Good for them. It’s not really contradictory in the least, given that, contra Bloomberg et al, it’s people’s choices that makes them fat. That’s not Coke’s fault – they’re just the most successful seller of the stuff.
As P.J. O’Rourke once observed (re: the dictatorial authority of the SCOTUS in Parliament of Whores), “Life is full of ironies for the stupid.”
HitNRun on January 14, 2013 at 6:45 PM
Drinking a Diet Coke as I’m grading papers, yes I am. Been drinking it for as long as they’ve been making it, and lemme tell ya…it beats the “coke lite” they offer in Norway all to pieces.
Bob's Kid on January 14, 2013 at 6:50 PM
Coke sucks.
tommer74 on January 14, 2013 at 6:54 PM