Conservative ideas need a new message
How could the president get away with hobbling two successful programs with barely a peep from the media or backlash from the millions of Americans whose lives are made better and more secure by these initiatives? That’s a question and a challenge I take very personally. After spending my professional career in research, advertising and marketing, I find it unthinkable that American voters are not demanding the ideas and policies that will improve their lives and brighten their future.
One lesson I learned in marketing is that, for consumers and voters, perception is reality.
November’s election results and exit polls suggest that a majority of Americans agree that government does too much yet still voted for more of it. The election taught conservatives that we can no longer entrust political parties to carry our message.
We must take our case to the people ourselves, and we must start where all good marketing starts: with research. Conservative policies have proved their worth time and time again. If we’re not communicating in a way that makes that clear, we are doing a disservice to our fellow citizens. We need to test the market and our message to communicate more effectively.
Blowback
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No we need new messengers. As in ones who aren’t either fanatical gasbags or cowards who vote liberal the minute our backs are turned.
MelonCollie on January 11, 2013 at 8:27 AM
The current power grab trying to remove our Second Amendment rights by the left and where are the republicans??? They can all rot in he11 for all I care. I quit supporting them years ago and instead purchased ammunition with those dollars…seems like I made the correct choice.
trs on January 11, 2013 at 8:31 AM
Corrected the headline:
Conservative ideas need
a new messagenew messengers.PLUS buy a few media outlets….
albill on January 11, 2013 at 8:33 AM
We could start by proving that high capacity over the shoulder magazine clips aren’t capable of turning otherwise rational people into mass murderers.
Though I did have one once that kept stealing my aftershave.
Bishop on January 11, 2013 at 8:34 AM
Missile defense is of help to his enemies, so they had to go.
Welfare reform is of no help to his base, so it had to go.
Now, just try getting that message out!
OldEnglish on January 11, 2013 at 8:36 AM
Sing it
jake-the-goose on January 11, 2013 at 8:48 AM
Jim DeMint is one of the good guys .
I will give him a break and see what
he accomplishes .
If he shapes the message and conseratives
start winning maybe that’ll put a little starch
in the linguines !
Lucano on January 11, 2013 at 8:55 AM
Conservatism must start the war against the Welfare State… A ruthless war… Make the Welfare Queen the face of the democrat party… Nothing would more rile up the producers than their tax money going to the parasites in the Welfare State…
mnjg on January 11, 2013 at 9:18 AM
And a new messenger, Jimbo. Not sure if you’ve noticed, but your popularity ratings are not all that great these days.
KingGold on January 11, 2013 at 9:46 AM
Except that a good chunk of your party’s voters participate in that welfare state. Nice try though…
cornfedbubba on January 11, 2013 at 9:47 AM
I also agree that it is not the message but the messengers that need to change.
For this I will use the supposed leading conseeeervative site of RedState.
That place has went from an interesting an inclusive site where members could express themselves freely into a virtual police state of conformity and abuse.
They are judgmental, sanctimonious, self superior, paranoid, rude and
abusive.
Their green badge warriors spend more time chasing people off their site with threats insults and intimidation than they do trying to attract people to their cause.
Seriously….That place is in total lockdown.
You cannot even give them a down arrow on DISQUS unless you are a registered member and if you do it they will ban you.
Anybody who has the slightest dissenting opinion is called a troll and either banned outright or threatened with it and insulted.
Tell me that is not just a little bit paranoid and evidence of self superiority.
The point of my well deserved criticism is why would anyone want to join a group of miserable unhappy and abusive harpies like that…?
Is that really the face of conservatism that the right wants to project?
Their message of political and social issues purity appeals to a smaller and smaller group every year.
They maybe would say that theirs is a private site of activists and they are free to run it the way they see fit and if you don’t like it then get lost and that of course is true.
That however is a mentality that attracts nobody.
If they had their own flag it would have a big sour lemon on it and a puckered butthole for a symbol.
To counter this I would use the site Mediaite which is run by Frances Martel.
They have their hard right writers and also have plenty of big time lefties all living in harmony and not behind sandbagged bunkers like RedState.
Tommy Christopher might be as flaming a leftie as they come but at least he has the courage to stand in the ring and let people attack his opinions.
Nobody on RedState can say the same.
Telling somebody they don’t want your opinion is the same as telling them they don’t want your vote.
Elections are won or lost one vote at a time.
Which site attracts more people…?
Man up ladies.
NeoKong on January 11, 2013 at 9:49 AM
Close the thread. All that needs to be said.
Clink on January 11, 2013 at 10:01 AM
0_0 Holy cow…thank you…I take that as a huge compliment.
If people are botching delivering the message of freedom (not necessarily of making people choose it over free stuff) the problem does not lie with the message.
You can no more ‘improve’ the ideals of freedom because you’re doing a bad job articulating them, possibly deliberately, than you can ‘improve’ the content of the Bible because you’re a lousy preacher.
MelonCollie on January 11, 2013 at 10:33 AM
It taught conservatives we can’t entrust the Republican Party to carry our message. We need a new political party. Nibbling around the edges with message tweaking isn’t going to help if the Republican Party joins hands with the Democrats and the MSM to oppose conservative policy. We saw several candidates trying to “get around” this problem using alternative media and it just didn’t work.
We need a new party. Time to roll up the sleeves and go to work.
Doomberg on January 11, 2013 at 10:37 AM
Also, maybe conservatives could talk about corruption? As in the pay-for-play government that both parties sell?
PersonFromPorlock on January 11, 2013 at 10:45 AM
Not even.
What the GOP needs is an ACTUAL message aside from “vote for us when there are too many Democrats voting liberty-usurping legislation into law by the bushel.“
mintycrys on January 11, 2013 at 11:05 AM
1. Get control of the RNC and each state Republican Party.
2. Do not be afraid to call out the Democrats for the clear commies they in fact are current.
3. John McCain’s actions are a clear example of the fox gurading the hen house. Do something about the problem of people like him.
A house with guard dogs who eat the eggs the chickens lay can not grow.
4. Put out the facts by any means. Keep to the facts and do not use preachers like Huckabee to carry the message.
Pamplets with list of facts on the debt and its huge long term dangers. Pamplets on the facts known on this AGW fraud the commie Democrats and the U.N. use to commit tax and spending fraud.
5. Take a good long look at why say George Bush the younger has gone to ground and uters not a word to keep the commie Democrats from their evil ways.
6. Do not back down and do not allow the Republican Speaker of the House to cry on national TV or back down in front of the commie press corps.
7. If it quacks like a duck calling for more goverment then it is a commie eabler duck and it gets no re-election money.
8. Do not depend on the RNC to get out the vote until we get control of the RNC as they have shown no ability to get the vote out.
9. It is U.S. vs the two party evil money cult in Washington D.C..
10. Live a fact filled life.
APACHEWHOKNOWS on January 11, 2013 at 11:47 AM
Jim,
http://www.wattsupwiththat.com
Facts win.
APACHEWHOKNOWS on January 11, 2013 at 11:56 AM