Prominent Republicans eager to rebuild the party in the wake of the 2012 election are pointing to Bush’s successful campaigns for Hispanic votes, his efforts to pass immigration reform, and his mantra of “compassionate conservatism.” Bush won 35 percent of the Hispanic vote in 2000 and at least 40 percent in 2004, a high-water mark for a Republican presidential candidate.
In contrast, Romney received only 27 percent of the Latino vote, after taking a hard-line approach to illegal immigration during the Republican presidential primaries, touting “self-deportation” for undocumented workers. In exit polls, a majority of voters said that Romney was out of touch with the American people and that his policies would favor the rich. While Romney beat Obama on questions of leadership, values, and vision, the president trounced him by 63 points when voters were asked which candidate “cares about people like me.”
These signs of wear and tear to the Republican brand are prompting some of Bush’s critics to acknowledge his political foresight and ability to connect with a diverse swath of Americans, although the economic crash and unpopular wars on his watch make it unlikely he will ever be held up as a great president.