President Bush’s success with minority voters stemmed in large part from his two campaigns for governor in Texas. He liked to say, “Family values don’t stop at the Rio Grande.” Unlike Romney, who invested little in Spanish-language advertising until the final two months of his campaign, Bush began reaching out to Hispanics early; he outspent his Democratic opponents in Spanish media in both the 2000 and 2004 campaigns…

Bush is even a presence in the current high-stakes budget negotiations between Capitol Hill and the White House. Although the tax cuts enacted by the Bush administration for the wealthiest Americans have been a major sticking point, the tax policy it put in place for the vast majority of households has bipartisan support.

“When you consider that the Obama administration is talking about not whether to extend the Bush tax cuts but how much of them to extend, you see that Bush is still setting the agenda,” said Republican consultant Alex Castellanos, who worked on Bush’s 2004 campaign.

While a possible presidential bid by Jeb Bush heightens the impact of his brother’s evolving legacy, it’s not unusual for a president’s image to change after leaving office.