It’s hard to believe that the N.R.A. needed to go dark for a week after the Newtown shootings to cook up such a chuckleheaded arms race. And LaPierre made a worse case against himself than the media ever could. It’s shocking that the N.R.A. can’t even fake it better.

It didn’t try to mask its obdurate stance by putting forth a less harsh official — a woman who’s a mother and a hunter, for instance. Maybe it could have prompted a serious discussion about armed guards at schools if it had a less crazed presentation and less of an absolute vision that “guns are cool,” as David Keene, its president, says.

The 63-year-old LaPierre and the 67-year-old Keene, a cantankerous former Bob Dole adviser whose son went to prison for shooting at another driver in a road-rage fit, seemed as out-of-touch as Mitt Romney’s campaign and the rest of the white, macho Republican Party.