This is not a plea for a press-driven crusade for gun control. In fact, it’s imperative that journalists be seen as honest brokers who are fair to all sides. MSNBC anchor Thomas Roberts, in an interview with Republican Rep. Jack Kingston of Georgia, who opposes gun restrictions, said: “So we need to just be complacent in the fact that we can send our children to school to be assassinated.” That is demonization, just as some conservative pundits are unfairly accusing liberal commentators who push for gun control of “politicizing” a tragedy or of pushing God out of the public schools.

The question of school safety extends beyond guns to mental illness and societal influences. With even some NRA supporters asking why law-abiding hunters need automatic rifles with high-capacity magazines, it’s time for a nuanced debate that goes beyond the usual finger-pointing. Bob Costas got hammered for using an NFL murder-suicide to raise the gun issue during a halftime commentary, but he was right to broach the subject.

Here is where the media have not just an opportunity but a responsibility. The news business has no problem giving saturation coverage to such salacious stories as David Petraeus’ dalliance with Paula Broadwell. Isn’t keeping our children safe from lunatics far more important by an order of magnitude?