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Dan Rowinski

Obama knew how you’d vote, even before you did

What the Obama team did was little short of amazing. It essentially created a cohort-analysis system of data to judge every single voter it wanted to get to the polls. Obama’s team took the usual system of analytics and reduced it to the most granular level: the individual voter.

The analytics campaign, led by chief analytics officer Dan Wagner, was able to assign voters individual scores based on if and how they would vote. In doing this, Wagner’s team could accurately predict human behavior.

“But underneath all that were scores describing particular voters: a new political currency that predicted the behavior of individual humans. The campaign didn’t just know who you were; it knew exactly how it could turn you into the type of person it wanted you to be,” wrote Technology Review’s guest contributor Sasha Issenberg.

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Well, that and the fact I hung up on Organizing for America everytime they called.

Fallon on December 18, 2012 at 11:47 AM

So, what they’re saying is people were brainwashed? Do tell. What time is that one show on tonight?

ahlaphus on December 18, 2012 at 11:48 AM

Goebbels orgasmed again and is very proud of the no longer free country.

The US was once the freest and is now the stupidest land on Earth.

She deserves her demise in full.

Leftists love tyranny and bondage. They also adore fools, whom they keep in modern day plantations, stupid, for votes only.

May they all remain so, starved, in the dark and cold, forever depleted of free thinking and an independent life. Fools deserve NO more.

The Obama live like Louis XV and Madame de Pompadour, always. They thank you profusely, idiots of the world.

Schadenfreude on December 18, 2012 at 11:52 AM

Obama knew how you’d vote, even before you did

They can’t let up on the Obama-equals-Messiah complex for one minute.

Bitter Clinger on December 18, 2012 at 11:52 AM

The Obamas

Schadenfreude on December 18, 2012 at 11:53 AM

I guess they must have read my mind on how I voted against bho the first time and figured I would do the same this time? They guess correct, wouldn’t vote for bho EVER!
L

letget on December 18, 2012 at 11:53 AM

In the meanwhile the Google CEO took his 10 billion in taxes to the islands and called it “Capitalism”, while avidly working to reelect Obama, tracking you.

Also, GE paid 0, exactly 0, in taxes, promoting Obama, advising Obama.

It’s wonderful to watch the fools of the world cheer, while they’re being Fluked in the daylight and they don’t see.

Schadenfreude on December 18, 2012 at 11:55 AM

All that and mountains of absentee ballots and disenfranchising military votes.
It is as predictable as high tide.

NeoKong on December 18, 2012 at 11:57 AM

AmeriKa is comprised of sheeple, in the majority.

Obamaclaus – courtesy RWM

Schadenfreude on December 18, 2012 at 11:58 AM

Pretty easy to determine how most (although not all) people will vote given knowledge of a few variables concerning race, gender, party registration, and geography.

Robert_Paulson on December 18, 2012 at 11:59 AM

The reports I’m hearing locally are that when people apply for food stamps the DSS reps ask them what their political affiliation is.

This was long before the election.

So, yes. The Dems know their market.

Cody1991 on December 18, 2012 at 12:01 PM

Oh, please, hagiography on parade.

Knott Buyinit on December 18, 2012 at 12:01 PM

Yeah “amazing” alright…..

I think it is amazing Chris Matthews, Chuck Todd et al can get through their monologues with their mouths full and still speak somewhat clearly.

harlekwin15 on December 18, 2012 at 12:05 PM

Why? Because the voting machines were pre-programmed to cast a vote for Obama?

Doughboy on December 18, 2012 at 12:07 PM

Well, that, and they programmed certain voting machines to give him the win in key districts in swing states.

The Rogue Tomato on December 18, 2012 at 12:10 PM

obama knew how his army of paid vote talliers would “count” votes – long before the election.

Pork-Chop on December 18, 2012 at 12:10 PM

And absolutely NO government resources were tapped in the process of this massive invasion of privacy.

steebo77 on December 18, 2012 at 12:15 PM

Not creepy at all. Nosiree.

Now imagine if the Bush campaign in 2004 had done this.

rockmom on December 18, 2012 at 12:26 PM

Meanwhile, Romney forgot to get out the vote…

albill on December 18, 2012 at 12:28 PM

BullSh**t!

Is that why his team was begging for TV time in Cleveland the night of the election? Face it, both sides had no idea who was winning that election.

And no, there still is no mandate.

reddevil on December 18, 2012 at 12:42 PM

In fact, Obama knew you would vote for him, even if you didn’t.

The Rogue Tomato on December 18, 2012 at 1:01 PM

He certainly knew how my grandparents would vote, since they’re all deceased.

86 on December 18, 2012 at 2:02 PM

I think the romanticizing is strong on this one (don’t even want to get into how these news articles try to dumb down technology to the point that even the journalist hacks know squat about those topics). All that OFA did was create a well balanced data mining system with predictive algorithms. Some of these exist free of cost in the open source world. The cost intensive parts are to (a) have compute infrastructure needed to churn those algorithms, and (b) get the parameters in these algorithms tweaked to match ground reality. With the right amount of money and skills, both are quite achievable. The only credit I can give them is the foresight to invest in such technology (only high tech companies feel the need to do such sophisticated data mining these days).

peter_griffin on December 18, 2012 at 2:29 PM