<?xml version="1.0" encoding="utf-8"?><rss version="2.0"><channel xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/"><title>HotAir</title><link>https://hotair.com/headlines/archives/2012/12/11/the-republican-brand-problem/feed/</link><description>HotAir is the leading conservative blog for breaking news and commentary covering the Biden administration, politics, media, culture, and current elections.</description><language>en-us</language><lastBuildDate>Tue, 09 Jun 2026 03:06:42 -0400</lastBuildDate><item><title>The Republican brand problem</title><description>&lt;![CDATA[We did a survey of more than 1,200 U.S. voters (conducted by our research arm Edelman Berland), showing them a series of 14 words and phrases (positive brand attributes) and asking them to tell us which party – Democrat or Republican – the phrases better described. The results are stunning. The Democratic party “won” on 13 of 14 attributes. Even more importantly, they won 12 of 14 among independents. And on some of the attributes it wasn’t all that close. The Democratic party emerges as far stronger than the GOP on several key attributes, including: “offers a hopeful vision of the future,” “cares about people like me,” “clearly explains how its actions will benefit me,” “understands issues facing the middle class,” “works to bring about change,” “honest and ethical” and “smart and innovative.&amp;#8221;&amp;#8230;]]&gt;</description><pubDate>Tue, 11 Dec 2012 18:45:04 -0500</pubDate><creator xmlns="dc">&lt;![CDATA[Allahpundit]]&gt;</creator><enclosure url="" type="image/jpeg" length="123" /><link>https://hotair.com/headlines/2012/12/11/the-republican-brand-problem-n98202</link></item></channel></rss>