https://hotair.com/headlines/archives/2012/12/07/why-you-like-to-watch-the-same-stuff-over-and-over/feed/HotAir is the leading conservative blog for breaking news and commentary covering the Biden administration, politics, media, culture, and current elections.en-usTue, 09 Jun 2026 05:24:27 -0400<![CDATA[Cristel Antonia Russell, a marketing professor at American University, and Sidney J. Levy, a marketing professor at the University of Arizona, conducted interviews of 23 subjects, all of whom had recently “reconsumed” a book, movie or vacation spot. The researchers used open-ended questions to elicit long and descriptive first-person answers, then analyzed the transcripts for recurring themes and key phrases. The responses suggested that sometimes choosing to do something again was about reaching for a sure thing—the brain knows the exact kind of reward that it will receive in the end, whether it is laughter, excitement or relaxation. They also learned that people gained insight into themselves and their own growth by going back for a do-over, subconsciously using the rerun or old book as a measuring stick for how their own lives had changed. One woman, for example, rewatched the romantic Kevin Costner movie Message in a Bottle more than once: “It was helping her work through having an engagement that hadn&#8217;t worked out,” Russell says. Every time she watched that movie, it reminded her of her own failed relationship—and her reactions helped her see she was getting over it.]]>Fri, 07 Dec 2012 22:35:26 -0500<![CDATA[Allahpundit]]>https://hotair.com/headlines/2012/12/07/why-you-like-to-watch-the-same-stuff-over-and-over-n98074