It is something far more valuable that’s being guarded as zealously as the Pentagon: Obama’s unprecedented database of an estimated 16 million voters, volunteers and donors, which gave the Democrat an indisputable edge in November.
From the candidates running in 2014 to the state Democratic parties to progressive advocacy groups, there is an intense behind-the-scenes lobbying campaign afoot to pry from Obamaland its groundbreaking voter database. The data is rich with intricate layers of information about individuals’ voting habits, television viewing tastes, propensity to volunteer, car registration, passions, email address, cellphone numbers, and social media contacts. The historical trove enabled Obama to connect with voters on a highly personal level and get them not only to vote but to actively persuade their neighbors to do the same.
Now that Obama has been reelected, other Democrats are falling over themselves to get their hands on these sophisticated indicators for their own campaigns.