He then brutally told donors in the audience that the Republican consultant-lobbyist-establishment complex took millions of dollars from them to only enrich themselves without having any meaningful impact on the election.

“You donors and others were played for marks by groups like [Karl Rove’s American] Crossroads,” Caddell said, noting that establishment super PACs cared more about “preserving arrangements in the media.”

Too often, Caddell said the Republican consultant-lobbyist-establishment complex ignores anything that could be effective if it does not allow them to profit.

For instance, even though a Frank Luntz focus group found that the “Hope and the Change” movie was the most effective way for Republicans to appeal to independent voters, Caddell accused the Republican “consultant-lobbyist-establishment complex” of not utilizing the film because “that communication didn’t fit” in their conventional plans to make the consultant class wealthy.