https://hotair.com/headlines/archives/2012/11/20/how-gay-marriage-supporters-won-this-year-by-changing-their-ad-strategy/feed/HotAir is the leading conservative blog for breaking news and commentary covering the Biden administration, politics, media, culture, and current elections.en-usTue, 09 Jun 2026 04:17:13 -0400<![CDATA[The surprise sweep for marriage equality efforts at the polls in 2012 came after a dramatic shift in the television ads their backers ran — a change that came about after a year-long research effort to crack the code of previously successful ads run by marriage equality opponents that focused on &#8220;gay marriage&#8221; being taught in schools.]]>Tue, 20 Nov 2012 08:50:59 -0500<![CDATA[Erika Johnsen]]>https://hotair.com/headlines/2012/11/20/how-gay-marriage-supporters-won-this-year-by-changing-their-ad-strategy-n97644