How gay marriage supporters won this year: By changing their ad strategy
The surprise sweep for marriage equality efforts at the polls in 2012 came after a dramatic shift in the television ads their backers ran — a change that came about after a year-long research effort to crack the code of previously successful ads run by marriage equality opponents that focused on “gay marriage” being taught in schools.
Among the key changes: A shift away from talk of “rights” to a focus on committed relationships; a decision to address “values” directly as being learned at home; and an attempt to give voters “permission” to change their minds, according to elements of the research shared with BuzzFeed. …
The research was sponsored by Third Way — a centrist Democratic think tank — that conducted an extended round of surveys beginning in September 2010 “aimed at answering a single question: how do we most effectively persuade people in the middle to support relationship recognition for gay and lesbian couples, including marriage?” …
Faith and, particularly in Maryland, black communities were engaged directly. Fund-raising and field operations were systematic and far outpaced past efforts of marriage equality supporters and this year’s efforts by opponents. President Obama and the Democratic Party, along with prominent Republicans and straight sports stars, were speaking out in support of marriage equality. And, it was the fifth federal election held in the country since some of its residents were legally able to marry someone of the same sex.
Blowback
Note from Hot Air management: This section is for comments from Hot Air's community of registered readers. Please don't assume that Hot Air management agrees with or otherwise endorses any particular comment just because we let it stand. A reminder: Anyone who fails to comply with our terms of use may lose their posting privilege.
Trackbacks/Pings
Trackback URL
Comments
Comment pages: « Previous 1 2
Who exactly is we? Do you have a mouse in your pocket?
Plenty of people are making this argument. WE ARE making this argument. The problem is that WE obviously doesn’t include YOU.
I want to know why? Is it because you’re a bigoted, idiot social conservative?
I have NEVER claimed that it is. It’s hilarious that you ask me this.
I’m asking you how True Marriage Equality hurts you and your family. Why don’t you support True Marriage Equality?
Why on earth would you limit this statement to “gay” people? Do you hate other people too much to include them?
blink on November 20, 2012 at 10:47 AM
What right of yours gets taken away by True Marriage Equality???
blink on November 20, 2012 at 10:47 AM
Ahh yes – let me guess – you were on your college debate team?
Try to tone it down with the constant name calling – honestly, you only obliterate your own arguments.
You can do better.
jake-the-goose on November 20, 2012 at 10:49 AM
None – thank you for making my point.
jake-the-goose on November 20, 2012 at 10:49 AM
And someday your grandkids will remember hearing you oppose True Marriage Equality. They will think you’re an idiot for your opposition.
blink on November 20, 2012 at 10:50 AM
Blink – I feel sorry for you – I really do – you’re so upset.
jake-the-goose on November 20, 2012 at 10:51 AM
This claim is pure stupidity. I argue in favor of True Marriage Equality. You oppose it. YOU are a bigot for opposing it. That’s the truth. Speaking the truth doesn’t obliterate my argument in favor of True Marriage Equality.
blink on November 20, 2012 at 10:51 AM
If a doctor in Jim Crow era said they didn’t want to treat black people, are they also within their rights to refuse to give medical counsel? This woman shouldn’t go into a profession where you’re expected to help all kinds of people, even ones which you don’t approve of.
Liberty 5-3001 on November 20, 2012 at 10:52 AM
What’s wrong? You can’t handle being called an idiot social conservative?
Should I apologize for using that term? Oh wait…
blink on November 20, 2012 at 10:52 AM
Hopefully – we can have more dialogs in the future – hang in there – your values are in place – mine are in place – we just differ.
All the best.
jake-the-goose on November 20, 2012 at 10:53 AM
My grandparents all came to support gay marriage after I came out to them. To them, it was more important that I be in a committed relationship with a husband for the benefit of their great-grandchildren than what they had believed for most of their lives.
All of them still call black people “colored” though. We’re working on that. :/
ZachV on November 20, 2012 at 10:53 AM
You shouldn’t feel sorry for me. You should feel sorry for all the people that aren’t having their equal rights defended by bigots like you.
blink on November 20, 2012 at 10:54 AM
Blink: Come on, let’s hug it out.
Jake: Don’t you f*ckin’ touch me, queer!
Liberty 5-3001 on November 20, 2012 at 10:55 AM
I remember about a month ago the Vice President of the United States tell a group of African Americans that republicans were going to put them back in chains. I routinely hear New Black Panther Party members say that all “crackers” need to be killed and Farakan fomenting violence against whites and Jews.
darwin on November 20, 2012 at 10:55 AM
No, your values are bigoted.
blink on November 20, 2012 at 10:55 AM
Best of luck – right now – because of the horrible outcome of the election – there are a lot of open wounds – angry people – emotion – etc.
I guess it is all perfectly understandable – time to heal and get on with the big issues.
Tough times for many.
jake-the-goose on November 20, 2012 at 10:55 AM
Jake, my apologies, I got you mixed up with the homophobe.
Liberty 5-3001 on November 20, 2012 at 10:56 AM
God bless..
jake-the-goose on November 20, 2012 at 10:56 AM
This is a full contact thread.
jake-the-goose on November 20, 2012 at 10:57 AM
Liberty 5-3001, can you be counted on to support True Marriage Equality, or are you a bigot, too?
blink on November 20, 2012 at 10:58 AM
D
chemman on November 20, 2012 at 10:58 AM
I’ve been on both sides of this issue, but there’s one important point that is missing. Those who are against gay marriage, are you aware that gay couples have no rights in regards to their partners healthcare? Even if they have a durable power of attorney? That a hospital will fight you in regards to you making decisions about your partners care?
I know all about this as my sister and I had a durable power of attorney for our oldest sister (who was unmarried) and we were trying to get her moved to a hospice before she died. We had to fight with the hospital and it’s when I looked up online what our rights were when I came across articles concerning gay couples. The problems don’t stop just between couples, if they have an adopted child, sometimes hospitals overrule a gay couples decisions concerning care.
Right now though, we’re losing our country and I’m coming around to just not caring about this one issue anymore.
moonsbreath on November 20, 2012 at 10:59 AM
Your comments are well thought out – and a welcome addition to this thread.
jake-the-goose on November 20, 2012 at 11:01 AM
Ok
jake-the-goose on November 20, 2012 at 11:02 AM
I would welcome you to think prior to commenting. You need to think about why you are so content to oppose the rights of so many people.
blink on November 20, 2012 at 11:08 AM
Why should the government or anyone else be allowed to prescribe who you do business with?
Again what business is it of yours or the government what kind of profession a person wants to go into and whom they wish to offer it to.
With the attitudes you have presented you appear to be a BIG GOVERNMENT republican.
You also are displaying a very large amount of cognitive dissonance. You demand others to show tolerance to gays, even when it goes against their sincerely held beliefs, but you don’t show the same level of tolerance them that you want.
Your screen name is wrong you really aren’t for liberty.
chemman on November 20, 2012 at 11:10 AM
Nurse – Blink is in the computer room again !!!!
jake-the-goose on November 20, 2012 at 11:11 AM
I suggest you study HIPPA. Your spouse has no legal rights to know anything about your healthcare. I had to provide a legal medical power of Attorney in May (2012) so that my wife could be kept updated and make decisions about a healthcare problem I had. Without that she had no rights to be consulted with. So while there may be many other reasons to grant Gays the right to marry being in on healthcare decisions isn’t one of them. Gay couples can prepare legal medical power of Attorney’s for each other and that will take care of the problem.
chemman on November 20, 2012 at 11:17 AM
Wow – first hand experiences like yours – drives it home for the rest of us.
jake-the-goose on November 20, 2012 at 11:19 AM
jake-the-goose, are you seriously trying to call me crazy simply because I support equal rights for people that you oppose?
What kind of bizarro world do you live in?
blink on November 20, 2012 at 11:23 AM
Check Webmd.com – I think your meds are crossed. Your ill.
jake-the-goose on November 20, 2012 at 11:25 AM
I’m ill for supporting equal rights? Wow, you do sound like an idiot grandparent that’s behind the times.
blink on November 20, 2012 at 11:29 AM
Poor thing – I will pray for you – and those related to you.
jake-the-goose on November 20, 2012 at 11:33 AM
Gay marriage won in the polls for the same reason Obama won: ten million voters stayed home in disgust because there was no one they could stomach voting for on either side of the Presidential race.
joe_doufu on November 20, 2012 at 11:37 AM
You just said a mouth full.
Right on
jake-the-goose on November 20, 2012 at 11:44 AM
Do comments like this make you feel justified in your bigotry?
blink on November 20, 2012 at 11:49 AM
Comprehension can be a hard thing before noon, right?
FYI, in the state of Georgia (where I live), I have more rights than apparently you do as I nor my husband have never had to acquire a POA for healthcare. However, the point I made was concerning the care for my oldest sister. Even though my other sister and I had a Durable Power of Attorney in regards to her healthcare and still we had to fight with the hospital and had to threaten legal action, just so we could move her to a hospice facility.
On top of all that we went through, we even had to fight with the hospital administration because they were over-ruling treatment options that the doctors wanted. Don’t be naive and think just because there are HIPPA laws that institutions follow them.
moonsbreath on November 20, 2012 at 12:21 PM
Comment pages: « Previous 1 2