https://hotair.com/headlines/archives/2012/11/19/the-gops-latino-opportunity/feed/HotAir is the leading conservative blog for breaking news and commentary covering the Biden administration, politics, media, culture, and current elections.en-usTue, 09 Jun 2026 05:24:21 -0400<![CDATA[Mr. Nicholson invested heavily in outreach, hiring a brain trust of Latino marketers and political strategists. We surveyed which Hispanic populations—by region, age, sex, acculturation and ethnicity—would be most receptive to our message. We trained and deployed more than 40 surrogates with various levels of proficiency in Spanish and expertise in key issues. We customized everything. Surrogates of different Hispanic ethnic backgrounds spoke to different communities in different states, and ads varied state to state and community to community.]]>Mon, 19 Nov 2012 10:05:09 -0500<![CDATA[Allahpundit]]>https://hotair.com/headlines/2012/11/19/the-gops-latino-opportunity-n97607