Who killed the Twinkie?

The problem, of course, is that that destruction is going to upend the lives of thousands of workers. And to the extent, then, that Hostess’s demise shows us something important about the plight of organized labor today, it’s not that greedy workers have precipitated their own demise. It’s rather that one of organized labor’s biggest challenges over the past four decades has been that union strength was concentrated in industries and among companies that, though once dominant players in the postwar American economy, have often ended up in a slow slide to obsolescence, employing fewer and fewer workers and having less and less money to pay them with. In theory, unions could have made up for this by organizing those companies and industries that have become ascendant since the nineteen-seventies, but for a variety of reasons (including a tougher corporate approach to union-busting, a less friendly legal climate, the difficulty of organizing many small enterprises as opposed to a few big factories, and a tendency to protect existing members rather than put real money into organizing) they haven’t. And the paradox is that as unions have gotten smaller and less influential, they’ve also gotten less popular. That’s why it’s so easy for Hostess’s management to spin the anti-union narrative.

The real issue here is that people’s image of unions, and their sense that doing something like going on strike is legitimate, seems to depend quite a bit, in the U.S., on how common unions are in the workforce. When organized labor represented more than a third of American workers, it was easy for unions to send the message that in agitating for their own interests, union members were also helping improve conditions for workers in general. But as unions have shrunk, and have become increasingly concentrated in the public sector, it’s become easier for people to dismiss them as just another special interest, looking to hold onto perks that no one else gets.