Prominent Republicans are launching a new super PAC they hope will help begin repairing the political damage left by years of anti-illegal-immigrant rhetoric that has dominated GOP primaries and alienated crucial Hispanic voters.

The organization, to be called Republicans for Immigration Reform, aims to undermine what organizers call the “extremists” who have pushed party nominees to stake out far-right positions such as opposing a pathway to legalization for millions of illegal workers, students and children. …

Spearheading the group is Carlos Gutierrez, the Cuban American commerce secretary under President George W. Bush. He is joined by Washington lawyer Charlie Spies, co-founder of the pro-Mitt Romney super PAC Restore Our Future, which, illustrating the very trend that the new PAC aims to thwart, aired some tough ads during this year’s primaries accusing Romney’s rivals of supporting “amnesty” and being “too liberal on immigration.” …

Gutierrez, who was a top Romney adviser, gained attention over the weekend when he told Univision anchor Jorge Ramos that the GOP nominee lost to Obama because the party “frightened the American people” during its primaries.