How to prevent another ORCA flop
I was very surprised to learn — the night before the election — that Orca would be run from headquarters in Boston. When the Orca system was down, our legal war room was flooded with pleas for help because the hotline in Boston wasn’t working. We even had calls from volunteers in other states asking us for help getting through to Boston. We were combat ineffective.
Having everything controlled by a national headquarters is just asking for trouble. Election laws are different in each state, and the training and Election Day operations should be organized at the state level. Furthermore, if one swing-state office’s power, Internet, whatever, fails, the damage won’t affect other states’ operations. Having a national number as a last resort is fine, but relying on a single central node that could fail is lethal. If there had been a complete network failure the first day that Amazon.com was in business, they would have fixed it and been back in business the next day. But you can’t postpone Election Day, and there are no silver medals for finishing second.
From what I have heard, the angriest critics are Romney people who have privately expressed disbelief that others on their team would let the system be designed in such an unreliable and vulnerable way. It is still unclear to me why the GOTV wasn’t done by the RNC — it’s a long-term effort and a natural role they have performed well in the past.











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Primary election test runs?
Count to 10 on November 15, 2012 at 8:32 PM
Beta tests
HondaV65 on November 15, 2012 at 8:32 PM
So much for Romeny’s management skills.
lexhamfox on November 15, 2012 at 8:34 PM
Serious fail. There is no reason for the GOTV effort to be anything above state level, and every reason for it to be as local as possible. You can make the system uniform across all levels, but it’s got to be based locally.
Count to 10 on November 15, 2012 at 8:35 PM
I doubt any candidate has time to be directly involved in that kind of thing — but it sure sounds like the person he trusted with it really dropped the ball.
Count to 10 on November 15, 2012 at 8:37 PM
Sounds like the Romney management thought they knew what was best for the little people.
Not sure why the RNC wasn’t involved in the GOTV effort.
sharrukin on November 15, 2012 at 8:41 PM
Test it, test it, test it.
Test it during the debates, encouraging volunteers to feed information on how they think Romney is doing, and how Obama was doing.
Test it during the convention speech.
Run a stress test sending enormous amounts of data to it.
Decentralize it.
Build it to last, let the RNC have it for the next campaign (if it works). This kind of tech is better built on and passed down, not rebuilt every 4 years. It could give a great midterm edge, if only it was tested and good.
amazingmets on November 15, 2012 at 8:55 PM
Exactly. He hired some technical person, and they fudged up the whole thing. But take orca, make it an actual app (not a web page), have the app give the info to the state GOP except what needs to go to the national RNC/Campaign.
But if the Romney GOTV was so bad, why did early voting go so well?
Zaggs on November 15, 2012 at 8:59 PM
So what happened to Mr Managerial Genius?
sharrukin on November 15, 2012 at 9:06 PM
The RNC should take over Orca and continue working the bugs out of it. Same thing happened to the Democrats in 2008 but they had a manual backup plan ready in case that very thing happened. Elections are very local. The precincts and counties COULD have had contingency backup plans but they didn’t.
crosspatch on November 15, 2012 at 9:21 PM
In 2008 the Democrats fielded two systems in parallel: an electronic system like Orca and a manual system. The electronic system failed so they fell back to the manual system. The GOP had no such manual system.
crosspatch on November 15, 2012 at 9:22 PM
If we had dropped $100 Million on getting people out walking neighborhoods, making phone calls, pushing early and absentee voting, and doing traditional election day strike lists we would have won. Screw Orca, that fat whale let us down.
dczombie on November 15, 2012 at 10:30 PM
Priebus must answer for this.
faraway on November 15, 2012 at 10:43 PM
Meh, if Priebus had his way the RNC would have run GOTV and he would have used the Wisconsin recall method rather than that ORCA garbage. Pribus isn’t the guy who needs to answer for this. It’s Dan Centinello or whoever ran ORCA.
dczombie on November 15, 2012 at 10:48 PM