These field operations were the reason the nation’s 44th president had to do 153 fundraisers this year. This wasn’t just a presidency. It was a political corporation producing political product. …

For the Obama campaign, the future was irrelevant. What mattered was the “product” of the president’s first term. It’s clear why Barack Obama was willing to turn former Wall Street Democrats and contributors like J.P. Morgan CEO Jamie Dimon into furious critics of the president with his seemingly compulsive scapegoating of bankers, millionaires and “the wealthiest.” Or why at the last minute of the 2011 deficit negotiations he demanded a tax increase that wrecked any possible deal and would have blown up the GOP. Once past ObamaCare, the president spent his first term creating these wedge issues and wedge people for his re-election.

Simultaneously, his field operations were driving these wedges into the heads of the Obama base of minorities, single women and campus voters. Using national politics in this way is known as agitprop. …

Some Republicans are consumed with how to make more people like them. Interesting but complicated. The Obama Democrats used the most sophisticated information techniques to drive an uncomplicated strategy with two words: antipathy and fear. What minimal positive content existed in the Obama campaign was frosting on the stones.