https://hotair.com/headlines/archives/2012/11/13/the-optimizer-how-obamas-data-miners-beat-the-gop-in-the-tv-ad-wars/feed/HotAir is the leading conservative blog for breaking news and commentary covering the Biden administration, politics, media, culture, and current elections.en-usTue, 09 Jun 2026 04:37:36 -0400<![CDATA[Culling never-before-used data about viewing habits, and combining it with more personal information about the voters the campaign was trying to reach and persuade than was ever before available, the system allowed Mr. Obama’s team to direct advertising with a previously unheard-of level of efficiency, strategists from both sides agree&#8230;]]>Tue, 13 Nov 2012 14:40:59 -0500<![CDATA[Allahpundit]]>https://hotair.com/headlines/2012/11/13/the-optimizer-how-obamas-data-miners-beat-the-gop-in-the-tv-ad-wars-n97443