They say that the truth is the consultants essentially used the Romney campaign as a money making scheme, forcing employees to spin false data as truth in order to paint a rosy picture of a successful campaign as a form of job security.

Zac Moffatt, Digital Director for the Romney campaign, was specifically named as having “built a nest egg for himself and co-founder of Targeted Victory, Mike Beach,” and that they “didn’t get social” media and ignored objections from other consultants and staffers in the campaign…

Stu Stevens of the Stevens and Schriefer Group was said to not be chasing poll numbers with the media buy strategy and appeared instead to be doing little more than “throwing darts at a dartboard.” At best using false numbers provided by ORCA; at worst milking the cash cow of the Romney campaign…

According to all the sources I spoke to, the breakdown of the campaign can be traced to the primaries. One source saying “they looked at the guy who could raise the most money in history as a ride” adding that “money no longer matters. That’s the problem,” also referring to the campaign overall as “the biggest political flim flam of all time.”