“They had more resources and they didn’t have a primary”
While both campaigns blanketed swing-state television airwaves with advertisements, outside observers said Obama’s treasure trove of data helped give him a notable edge over Republican Mitt Romney.
After laying the groundwork more than four years ago, Obama’s camp was able to analyze the data it culled from supporters in 2008 to hone its message and micro-target its ground effort…
An Obama campaign official acknowledged that the head start helped, adding that the campaign was able to build on the platform from the previous election.
The official said the campaign also leveraged a variety of social media tools to target various demographics. It used the online bulletin-board-style tool Pinterest to reach out to women and the blogging site Tumblr to target young voters.









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The only money advantage Obama had over Romney was the ability to promise more of other peoples’ to his voters.
DrAllecon on November 9, 2012 at 2:20 PM
Didn’t the Republicans have lots of information from it’s voters, too?
From the 2008, 2010 election plus all the primaries.
Or did they trash can it.
Amazing all that money spent and yet fewer voters than in 2008.
albill on November 9, 2012 at 2:22 PM
It is hard to beat Santa Claus..
Dire Straits on November 9, 2012 at 2:22 PM
Really? Why? Did they seriously think Romney was going to lose the primary? No one in the Romney campaign was planning for the general election until after he clinched? Incredible.
I would not complain about the primary either. Romney was an even worse campaigner prior to all that primary experience. There is no way Romney wins the first debate so handily without the experience of all those republican primary debates.
Rocks on November 9, 2012 at 2:23 PM
GOP optimism wasn’t entirely misplaced — both Gallup and Rasmussen had Romney +1. I think as of now it’s Obama +2.
That’s three points, and that’s a lot. Are there mea culpas from these guys yet? Ras’s one in 2010 was weak, pretending he didn’t really miss by much.
bobs1196 on November 9, 2012 at 2:23 PM
Amerika is the land of the ‘free’ stupid. Get over it.
Starve the looters. Let them be hungry, cold and live in the dark.
Only pain will teach them, if so.
Oh, and be schadenfreudig at them.
Obama owns it all now. Let him be free to destroy.
Schadenfreude on November 9, 2012 at 2:24 PM
Exactly.
the_nile on November 9, 2012 at 2:27 PM
It’s interesting to look at these polls. Gallup and Rasmussen weren’t so much wrong as totally sandbagged by what will turn out to be an historic drop in voters. Romney’s camp was expecting it to drop from 2008 to levels between 2004 and 2008. Instead it dropped to levels lower than 2004, especially among republican leaning voters.
Rocks on November 9, 2012 at 2:27 PM
Well at least I don’t have to listen to Mitt-botts telling me how similar Willard is to Reagan anymore.
Reagan has an aircraft carrier and a Presidential library named after him now – and Willard never will (just as McCain, Dole …)
HondaV65 on November 9, 2012 at 2:29 PM
Can you guys get off the Santa Claus cr@p. Both Obama and Romney are enthusiastic supporters of the US welfare state. They both are Santa Claus. When do you conservatives plan on using your brains to think for a change?
antifederalist on November 9, 2012 at 2:30 PM
You demand free stuff and your reprobate elected democrats give it to you.
Why you mad, bro?
tom daschle concerned on November 9, 2012 at 2:33 PM
Thank Satan you didnt have to go through that.
ChunkyLover on November 9, 2012 at 2:33 PM
Oh and I really do mean Satan
ChunkyLover on November 9, 2012 at 2:35 PM
*golf clap*..I am so proud you didn’t have to go thru that..
Dire Straits on November 9, 2012 at 2:39 PM
Oh yes you do. You know what “they had a primary” is code for, right? “Everyone needs to fall in line behind the electable establishment guy next time.”
HitNRun on November 9, 2012 at 2:39 PM
Mitt and Obama promise stuff to the electorate. They both are Santa Claus
antifederalist on November 9, 2012 at 2:40 PM
Err, “they didn’t* have a primary.”
HitNRun on November 9, 2012 at 2:40 PM
So now that you got your wish of a Romney loss do you think the “GOP Ayatollahs” finally learned their lesson? Based on what I am hearing it sounds like they simply want to become Democrats now. Pro choice, pro gay marriage, and pro Amnesty. Which of course is what the Democrats are already offering so I’m not sure what traditionally Republican or conservative ideas they plan on offering to differentiate themselves. I do know it’s time for a 3rd party though.
Kataklysmic on November 9, 2012 at 2:40 PM
Our primary was embarrasing. It was a total, demoralizing circus. Too many clown acts.
And there was (dare I say it) SARAH cheering it all on “the more the better, get everyone in there and mix it up”.
As the candidates got knocked of, the Repubs got hateful that their person was not left standing. It was horrid.
We all want the perfect candidate. There is NOT one. Until the non-socialist can unite, we’re done.
stenwin77 on November 9, 2012 at 2:41 PM
and had 9 million less votes. So they spend more money and time and got less of a result then they did in 2008. At the edn of the day it wasn’t about money or social media or ORCA failures. IT was about the simple fact neither candidate had the record to match up what they were saying and thus offered no hope to the vast majority of people who sat home.
unseen on November 9, 2012 at 2:43 PM
You know, the more I hear about the clusterfrigg’ that was Willards campaign, the more stunned I am that this guy was sold to us on his private sector experience and as a heavy-weight executive and manager. One would think that somebody like that should have a clue how to reach his customers, especially when he is actually running for President since 2006.
Valkyriepundit on November 9, 2012 at 2:43 PM
Guess what patriot, Mitt isn’t in charge of anything but his family.
tom daschle concerned on November 9, 2012 at 2:43 PM
have to agree and one of the main reasons Mitt failed he was too much like Obama. Except the differences like his money connections and record were negatives to the gop base instead of positives. But I highly doubt a GOP conadidte who runs on pro gay marriage pro choice will get nominated by the base anytime soon. the party leaders may want to get a new base but as Mitt fouond out a new base is hard to find that has enough votes to get you over the top.
unseen on November 9, 2012 at 2:47 PM
That would be a tough chore..
PS..Good to see you..Haven’t spoken to you in a while..
Dire Straits on November 9, 2012 at 2:48 PM
first he would have had to think of us as customers. I got the impression Mitt’s team just though of us as numbers. Poll numbers. Hey say this to ge tthat 1 % go there to bring it that 2%. You need 10% more unmarried woman….etc. Once you reduce voters to numbers their problems concerns and issues become figments
unseen on November 9, 2012 at 2:51 PM
So what the GOP is saying then is they’ll have no excuses in 2016, right? Both parties will likely have grueling primaries. The GOP knows way in advance that they have to prepare a good ground game(i.e. no more ORCA fiascoes). And the enthusiasm should theoretically be on the Republicans’ side since most of the nation will be seriously PO’d after what we’re about to experience over these next 4 years.
If they can’t win in 2016, then they go the way of the Whigs.
Doughboy on November 9, 2012 at 2:58 PM
I agree but we’re basically at that point that there are no more easy answers. The current paradigm isn’t working. Do I think we would have won this election with a Jeb/Rubio or something? No, I don’t. If the electorate has decided to aim for the iceburg I want my deck chair next to like minded people.
Good to see you too.
Kataklysmic on November 9, 2012 at 2:59 PM
This is a lame excuse.
Conservatives claim we want to wage a campaign on ideas, not on personalities.
That gives you four years to build a groundswell of support for your message, and then let your primary give you the personality candidate.
Democrats already have to pretend to favor low taxes, limited government, and free markets; they have to pretend that abortion is a necessary evil and a last resort; they have to pretend to support the military and the nation of Israel, and offer unqualified condemnation for the terrorist actions of militant Islamists. This means we are on the right side of these arguments. We just need to understand how to apply them at the federal level and do that.
IMO the trickiest catch is appeasing the social cons. In many ways, I am one of them, but social issues take a back seat to fiscal issues in my book, and there are other ways to enact a social agenda without bringing federal legislation in. But love em or leave em, what the Moral Majority and the Christian Coalition did well, was coalesce a large number of the evangelical vote and tell Republicans, if you want these votes, you need to integrate our agenda. Republicans can’t win without the Christian Right; despite the decline of the Falwells and the Robertsons of the world, that huge and monolithic bloc of voters is still out there, and these issues still matter to them.
On most social issues, we can probably get away with deferring them to the state level. Republicans already promote a state-rights platform, and this would have the dual effect of accommodating the social cons and deferring power from the federal level. And if gay marriage is this unstoppable force of nature or whatever, it will be enacted in the states eventually anyway, so you can argue the Dems don’t have a dog in the fight. The hard part will be extricating the feds where their claws are already in on these issues.
I hesitate to count abortion among the “social” issues, since to me it is a basic right-to-life issue, but that’s the conversion that needs to be made if action is to be taken at the federal level. Even if it is not, it will be a hard sell to defer the issue to the state level, as long as Roe exists to trump any state laws enacted. I don’t have a swift answer for this one.
I could go on at length, as I have with this “single” example of social issues, but it would consist largely of my own opinions which are only partially fleshed out anyways. The POINT is:
- determine on each issue, point by point, what will be the federal platform for these issues
- highlight the distinction so that people understand the role of federal versus state versus municipal government, which in turn educates people on how limited federal government does not equate to zero government
- spend our four years building a voter base on ideas, where we have the advantage, work on educating people on them in a practical, meaningful way so that future elections don’t get dragged into these “caring Democrats versus heartless Republicans” or “genius left versus neanderthal right” memes.
The Dems had four years to build an election around a personality. In 2016 they won’t have that, and the talking heads claim they don’t have a deep bench. We can’t always rely on a personality, and I don’t argue against the idea that having a milquetoast policy wonk will hurt us. But our demo is shrinking, and they’re bringing in a new batch of voters, indoctrinated in their schools and reinforced by Internet echo chambers like Reddit. If we don’t educate on the truth of our ideas, the personality won’t matter; we’ll lose an entire generation of elections to the “Republicans are evil racist idiots” mindset.
The Schaef on November 9, 2012 at 3:01 PM
figured somebody would try to blame Palin omehow for Mitt’s defeat. The fact is nobody made TReam Mitt go negative on the other GOP candidates. Mitt had to destory every other candidate to be seen as the only alternative to win the nomination. He had to take Newt out in Florida and make Newt seem like some devil in drag. He had to make Rick inot some kind of theology in waiting zeolot and the Mittbots piled on laughing at christians and those “soccons” And nobody made team Mitt paint Perry as some kind of racist. Mitt and his team waged that type of primary because that was the only pathway to victory for him. He couldn’t run on his record the gop base would have laughed him of the stage. no Mitt and his team made sure that Mitt was seen as the only “winnable” candidate. Then it was Mitt who was the little man and unable to reach out to those he destopryed during the primary and try to bring the heal the party. He was so afraid of Palin and her influence he kept her from the convention. He and his team outlawed the words tea party from the convention. No the fact that we had a primary wasn’t the problem. the problem was the way Mitt and his team conducted themselves in the primary and before the primary as his team attacked Gov Palin for 3 years after 2008 at every turn. Screw the mittbots and their leader. They were the worst thing to every happen to the party that Reagan build and to top it off they were unable to carry ONE FREAKING Northeast state. Or one of the upper midwest. It was the conservative states that still showed up and voted for Mitt. The moderate ones all went for Obama.
unseen on November 9, 2012 at 3:01 PM
no they need to go the way of the whigs today. 2012 was their second chance after 2008. They don’t get a third chance. 2014 can’t come soon enough.
unseen on November 9, 2012 at 3:04 PM
I agree there must be a change..The country has changed..And not for te good..
Dire Straits on November 9, 2012 at 3:05 PM
Sorry..
Dire Straits on November 9, 2012 at 3:09 PM
Agreed. Escecially if their plan is to lurch leftward as it appears to be.
Kataklysmic on November 9, 2012 at 3:11 PM
While I agree we need to be thinking about 2016, our immediate focus MUST be 2014 with the goal of taking the Senate.
davidk on November 9, 2012 at 3:29 PM
What a bogus excuse. Why didn’t the GOP build on its data from 2008 and the 2012 primaries? The Dems certainly did not have a financial advantage, esecially considering all the outside money raised on the GOP’s behalf.
cam2 on November 9, 2012 at 4:18 PM
Well if all we need is microtargeting and data mining, we should be back in business pretty soon. I’m thinking an investment in this sort of ongoing infrastructure is a whole lot more useful than banging your head against the wall with TV ads that are just going to be fast-forwarded through on DVR. A whole lot cheaper too. We need to be spending smarter. For heaven’s sake, every catalog and online retailer has a profile on its customers to sell you what they think you’re going to want before you even know you need it. Why can’t the Repubs do something similar. Target the white working class to get them to show up next time. Ixnay on the aperay.
xuyee on November 10, 2012 at 1:21 AM