The media treated the “War on Women” as being primarily about reproductive issues, but not so the Obama campaign. Team Obama knew that the issue that women cared about the most was the economy, and reminded women constantly that the hostility the GOP shows toward the government could leave single women in a perilous situation. Republicans ridiculed “The Life of Julia,” but it was a brilliant campaign outreach tactic that showed how a Romney administration would affect women in a way that left nothing to the imagination.

Adding to the alienation of women voters this year were deeply troubling comments from GOP Senate candidates about rape, a tirade by Rush Limbaugh calling a woman a slut for testifying about the availability of birth control, and so on. …

A constant cry from the right is that Democrats “talk down” to women and appeal to their emotions, especially with unmarried women. Ironically, their claims of condescension are condescending themselves. The real reason that unmarried women prefer the Democratic Party over the Republican Party is because they don’t have a spouse to help carry the load, so the government becomes the only safety net they have, and they view it as a good in the world. They live with an economic vulnerability that most men and even many married women will never experience. If they lose their job, their children don’t eat—unless, of course, the government provides them with some help. They aren’t “moochers,” they aren’t “sluts” for having out-of-wedlock sex, and they aren’t dummies driven by emotion.