Next, following Polk, Romney needs to get specific. But he also must keep it short and sweet – and all of the specific points have to swing back to prosperity, with a particular eye to the coalition he is looking to build. If we follow Polk’s model of four points, then I would suggest the following for Romney:

1. He will reform the tax code. Specifically, he will cut all loopholes that the wealthy have purchased through lobbying efforts and use the money to cut taxes for small businesses and average Americans.

2. He will reduce the deficit by cutting Obama’s wasteful spending and putting our entitlement system on a long-term sustainable path.

3. He will repeal Obamacare and replace it with a system that emphasizes competition and portability – making health insurance more affordable and more secure.

4. He will lower the cost of energy and food. On energy, he will open up new areas for oil drilling and green-light the Keystone pipeline. On food, he will end the madness of the Obama Fed’s money printing, which only helps Wall Street while raising the price of basic necessities for the average American.