The ads use Limbaugh’s own words about student Sandra Fluke, who testified at a congressional hearing that contraception should be paid for in health plans. Limbaugh, on his radio programs, suggested Fluke wanted to be paid to have sex, which made her a “slut” and a “prostitute.” In return for the money, he said Fluke should post videos of herself having sex. Under sharp criticism, Limbaugh later apologized.

In one of the anti-Limbaugh ads, listeners are urged to call the local station that carries Limbaugh to say “we don’t talk to women like that” in our city.

Ad time was purchased in Boston; Chicago; Detroit; Seattle; Milwaukee; St. Louis; Macon, Ga.; and Cedar Rapids, Iowa. The cities were selected to support active local campaigns against Limbaugh or because of perceptions Limbaugh may be vulnerable in that market, said Angelo Carusone of Media Matters.