As media from television to billboards bounce back from the recession, newsprint is being left behind. Zenith Optimedia this week predicted that internet advertising would pass newspaper advertising next year around the world – but in the US, where internet penetration is high and newspaper audiences are shrinking, digital will overtake newspapers’ and magazines’ combined ad sales this year, eMarketer estimates.

“There’s no doubt we’re going out of business now,” one unnamed executive told Pew’s Project for Excellence in Journalism, which predicted a future of shrinking newsrooms, print deliveries only a few days of the week and more papers closing altogether. A USC Annenberg School study reached the stark conclusion that most printed US dailies would be gone in five years…

By the end of this year, one in five US newspapers will charge for digital access, according to Ken Doctor, a US news industry analyst. Attitudes towards charging online have undergone “a revolutionary change in the last six months”, adds Steven Brill, co-founder of Press+, a company that has advised 258 media groups on charging for content and is owned by RR Donnelley, the communications company.