In short, with the industry’s future on the line, AHIP did not spend much more in the first half of 2009 than it did in the first half of 2008. AHIP’s pro-reform ad buy was reportedly seven figures, which suggests it has tens of millions of dollars to spend. That money could be spent on anti-ObamaCare ads — and for comparison, consider that the famous “Harry and Louise” ad buy was only $14 million in 1993-94. AHIP could spend two or three times that much and still have tens of millions that could be withheld from old allies, and donated to new ones.
You do not have to read the AHIP study to understand it. It’s a threat, and now the Democrats also have to start worrying about other special interests leaving their coalition of the bought-off.