Disney Still Billion$ In the Hole From Lucasfilm Acquisition

Per Forbes, “The total net profits from Disney’s five Star Wars movies [is] $1.2 billion which is $2.8 billion short of the purchase price of Lucasfilm.”

Then you have to subtract the $134 million lost on Indiana Jones and Dial of Destiny, so what you’re looking at here is Disney still about $3 billion in the hole on its 12-year-old Lucasfilm purchase. That wouldn’t have been the end of the world had Disney not woke-raped those three Lucasfilm golden geese into damaged franchises that have lost their once rabid and faithful fanbase. ...

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What remains incalculable, though, is the unnecessary and self-inflicted loss of public goodwill toward the Star Wars, Disney, and Indiana Jones brands.

Ed Morrissey

They really did a lot of damage to very valuable brands. It's too late to fix what went wrong with the Indiana Jones films because Harrison Ford is just too old to do another chapter. But the destruction of Star Wars could have been reversed at any time. It's very telling that no one at Disney recognizes that. 

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