Green Room

Salem adds Hannity to its DC flagship station

posted at 12:17 pm on December 17, 2013 by

Hey. it’s always fun to write about good news on the Salem front.  This just went out a few minutes ago, announcing that our flagship radio station in Washington DC will add Sean Hannity to its lineup:

CAMARILLO, CA–(Marketwired - December 17, 2013) - Salem Communications Corporation (NASDAQ:SALM), a leading U.S. radio broadcaster, Internet content provider, and magazine and book publisher targeting audiences interested in Christian and conservative opinion content, announced today that it is adding iconic talk radio super star show host Sean Hannity to its lineup at 1260 WWRC in Washington DC, effective January 1st, 2014. Hannity, who began his national broadcast the day before 9/11 on WMAL quickly, grew to become the fastest-growing syndicated talk rollout in history. Eventually Hannity reached the 500 station level, second only to Rush Limbaugh. Today, Hannity is the second most-listened-to radio talk show host in America with nearly 13 million weekly listeners and more than 500 affiliates. Hannity will air weekday afternoons live in the 3-6pm daypart.

“Sean Hannity is a perfect fit on 1260 WRC,” said Salem Operations VP and market manager David Ruleman. “He is poised, informed and intelligent like the rest of the Salem lineup. In a city where opinion often trumps knowledge and irrational talk reigns, Washington DC radio listeners have a choice,” said Ruleman: “Intelligent Talk. 1260 WRC.”

“We are thrilled to partner with Salem and 1260 WRC,” said Eric Stanger, VP of Operations for The Sean Hannity Show. “WRC is one of the premier news-talk destinations in Washington DC, and we couldn’t be happier to join their leading lineup of intelligent talkers.”

Hannity, who also hosts the nightly top rated TV program “Hannity” on the Fox News Channel, has frequently been one of the top talk radio hosts in the Washington DC market on WMAL. He is expected to bring a large portion of his audience over to 1260 WWRC, and will visit the market in the coming months to help promote the show. Details will be announced at a later date.

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Meh. Hannity was on our local big news radio station for a while. They eventually replaced him…. with a show that surfs the web and retells stories that they find. Kind of like a glorified RSS feed read aloud.

Honestly, it’s not too bad…. and better than Hannity.

Vanceone on December 17, 2013 at 12:24 PM

“You’re a great American.”

portlandon on December 17, 2013 at 12:30 PM

“You’re a great American.”

portlandon on December 17, 2013 at 12:30 PM

Hannity doesn’t say that anymore. Bill Cunningham, who broadcasts out of Ohio, does.

TarheelBen on December 17, 2013 at 12:37 PM

Hannity was, is and ever-shall-be a time-slot hit.

He sucks and he gives air time to Leftists that they’d never get otherwise.

mankai on December 17, 2013 at 12:38 PM

Hannity doesn’t say that anymore. Bill Cunningham, who broadcasts out of Ohio, does.

TarheelBen on December 17, 2013 at 12:37 PM

Thank goodness.

Hannity would toss it out like it was candy.

“We have Trayvon on the line from Austin, fresh from a Convicted Child Rapists for Che Rally. Trayvon, you’re a great American.”

Meanwhile, Washington spins in his grave.

mankai on December 17, 2013 at 12:42 PM

It will be very interesting to see what happens to Hannity’s ratings when he goes head to head with Michael Savage.

jmangini on December 17, 2013 at 12:58 PM

Kudos to Hannity for the success he has had (#2 after Rush), and what he has done for conservatism and the Tea Party Movement. I’d donate to support him… just don’t make me listen. :)

petefrt on December 17, 2013 at 1:31 PM

It will be very interesting to see what happens to Hannity’s ratings when he goes head to head with Michael Savage.

jmangini on December 17, 2013 at 12:58 PM

Who?

Murphy9 on December 17, 2013 at 1:32 PM

Show of hands: who listens to Michael Savage, but won’t admit it in polite company?

BJ* on December 17, 2013 at 1:38 PM

I can only imagine what D-list loser is going to take Michael Savage’s 9PM slot in Seattle. First John Gibson was replaced with Dave Ramsey, now this… nuthin’ gonna be worth listening to after 6PM on KTTH or KVI.

Jeddite on December 17, 2013 at 1:45 PM

I listen to that station often. I am not enthralled by this. Couldn’t they have put back Gallagher’s & Prager’s third hours and moved Andy Parks’ show to that slot.

22044 on December 17, 2013 at 1:47 PM

Show of hands: who listens to Michael Savage, but won’t admit it in polite company?

BJ* on December 17, 2013 at 1:38 PM

I burned out when he got banned in Brittan and talked incessantly about chinese meatballs, his sailboat, and his stupid dog.

He is somewhat entertaining, but not really informative.

Murphy9 on December 17, 2013 at 1:48 PM

I can enjoy Savage in small doses. He epically took down a caller who called in to argue for a $15/hour minimum wage.

But he’d kind of a lone ranger because he likes to attack other conservatives. And he seems like like it that way.

22044 on December 17, 2013 at 1:51 PM

Show of hands: who listens to Michael Savage, but won’t admit it in polite company?

BJ* on December 17, 2013 at 1:38 PM

I haven’t in a long time. I don’t listen to Hannity either. He comes off as a slightly-retarded doorman.

“Good day, Mr. Johnson. You’re a great American. Three minutes to Wapner.”

Savage likes to declare himself a genius. I heard him say something scientifically stupid, then he repeated it. Too much to swallow.

mankai on December 17, 2013 at 2:21 PM

The talk radio format over the air is dying(again). This time it’s because there are so many other outlets for the consumers of talk radio (I.e. Hot Gas, Townhall, Twitter and such. I discovered talk radio on 9/11, looking for as much news as I could consume. I was a 23 year old and have been hooked ever since. The format is a bit stale though and needs to be reinvented to some extent.

I think talk radio may have ridden a wave of listenership after 9/11. And it is coming down off of that wave. It’s time to sink or swim….

Hannity has been trying to change up his show recently, and it has shown some improvement. Savage is a kook. I cannot listen to the man. There is something about the idea of a clownish man entertaining thoughts of running for the presidency that makes said man seem even more clownish. When it comes to talk radio. Rush is still the best. Though he does sometimes cross the line, his show has a very good mix of news. Commentary and entertainment. His show is fun and light hearted. I could give a critique of many of them, but really, those are the big three.

Good luck to Sean, Rush and Levin in squeezing a few more years out of the format.

h a p f a t on December 17, 2013 at 2:56 PM

Hannity is a nice guy, but he let himself be used in exchange for access like a rag doll (“whore” seems too harsh) by every RINO from coast to coast. After 20 years he finally figured out the evil driving McCain, McConnel, McBoner, et al.

Savage will eat his lunch in every market they compete.

Western_Civ on December 17, 2013 at 2:57 PM

I think Hannity produces one show per month and it just airs over and over again. Same with the tv show.

R H on December 17, 2013 at 4:16 PM

“You’re a great American.”

portlandon on December 17, 2013 at 12:30 PM

Hannity doesn’t say that anymore. Bill Cunningham, who broadcasts out of Ohio, does.

TarheelBen on December 17, 2013 at 12:37 PM

Actually, Hannity stole/borrowed that from Bill Cunningham. Bill was doing that years before Hannity.

Nineball on December 17, 2013 at 4:30 PM

I’d much rather listen to Michael Medved, whom Hannity is displacing. What happens to Medved’s show in the DC market now? Why would Salem screw over their own talent for another syndicator’s show?

PantsDailyon on December 17, 2013 at 5:41 PM

Salem adds Hannity to its DC flagship station

Are there more than a couple dozen Conservatives in DC to listen to Hannity? Seems like the ratings would be very low.

Or are Boehner and the Democrats funding it with government money as opposition research on their common enemy, the Conservatives?

RJL on December 17, 2013 at 6:03 PM

Show of hands: who listens to Michael Savage, but won’t admit it in polite company?

BJ* on December 17, 2013 at 1:38 PM

Listened to him for a bit one time. Couldn’t tell if it was a liberal parody of conservative talk radio.

rbj on December 17, 2013 at 6:03 PM

Show of hands: who listens to Michael Savage, but won’t admit it in polite company?

BJ* on December 17, 2013 at 1:38 PM

I’ve listened to him with some regularity over the years, but not recently.

I grew to believe he’s a fake. I don’t think he’s really a conservative. I think he’s as phony as Ed Schultz and wouldn’t be the least bit surprised if someday he tries to make a go of it as a liberal talker.

Kensington on December 17, 2013 at 6:23 PM

The talk radio format over the air is dying(again). This time it’s because there are so many other outlets for the consumers of talk radio (I.e. Hot Gas, Townhall, Twitter and such. I discovered talk radio on 9/11, looking for as much news as I could consume. I was a 23 year old and have been hooked ever since. The format is a bit stale though and needs to be reinvented to some extent.

I think talk radio may have ridden a wave of listenership after 9/11. And it is coming down off of that wave. It’s time to sink or swim….

That’s my story too, mostly. Thought talk radio was insufferably boring as a pre-tween and teenager. Wasnt until 9/11 that I started listening to talk radio. Accidentally discovered Glenn Beck while working in a small liquor store.

I hate the commercials so much. So much junk that nobody could possibly want (OVATION CELL THERAPY? IT’S WHAT WOMYN WANT!”) and mind-numbing sales pitches. If I thought there was an XM Radio station that just (re)played various hosts 24/7, I’d probably get a subscription so I can listen without commercial interruption.

Jeddite on December 17, 2013 at 6:41 PM

As a Burke, Fairfax County, Virginia guy, I got to say that it can frequently be REALLY difficult to get 1260am’s signal. After dark you can hear nothing. Even during the day, its nothing but static around George Mason.

From a signal strength standpoint, 1260am is a BIG step down from 630am (Hannity’s previous station) in the D.C. area.

Currently Michael Medved has the 3-6pm slot on 1260am WWRC. What’s going down with him? Not long for the radio world, perhaps?

Or will there some shuffling around 1260? Somebody’s head will get chopped. Hope it is Andy Parks. That guy is un-listenable.

HDFOB on December 17, 2013 at 7:20 PM

Jeddite on December 17, 2013 at 6:41 PM

WLS in Chicago has begun sponsorship hours where an advertiser will pay for a two hour block and there are very limited commercials, which are only for the sponsor. Most of those are live reads. It would work better if WLS wouldn’t insist on interrupting the flow with traffic on the 5s. In the end, I think that will be too little, too late. But it was a good idea.

h a p f a t on December 17, 2013 at 9:47 PM

Ah for the halcyon days of 1979-80 when WWRC ran Tom Braden and Pat Buchanan in the 3-6 p.m. evening drive, with Willard Scott doing the weather breaks (and Carter was doing just about as well then politically as Obama is doing now…)

jon1979 on December 18, 2013 at 12:29 AM

Jeddite on December 17, 2013 at 6:41 PM

At the point at which I stopped listening to Hannity, he was cramming in as many ads and pseudo-ads (Hannity pitching a product, pretending it’s part of the show) as he could. He’d run the :06-:022 block to commercial so when he came back all he had time for was a pitch for the :36 block and a pseudo-ad. From about :46 to the top of the hour, it was all commercials and pseudo-ads.

mankai on December 18, 2013 at 8:15 AM

(and Carter was doing just about as well then politically as Obama is doing now…)

jon1979 on December 18, 2013 at 12:29 AM

Carter wasn’t re-elected…

Cylor on December 18, 2013 at 8:18 AM

Carter wasn’t re-elected…

Cylor on December 18, 2013 at 8:18 AM

Obama’s 2011-12 wasn’t as bad as Carter’s image-wise, because the big media never let their ardor for him die — people forget the far left dumped Jimmy in 1979-80 for Ted Kennedy because they thought doubling down on their failed late-70s liberal ideas would work, so it was almost more analogous to the impending Hillary Clinton vs. Liz Warren fight the left hopes to start for the 2016 campaign (and of course Mitt Romney in ’12 was no Ronald Reagan in ’80, but that goes without saying…)

jon1979 on December 18, 2013 at 8:54 AM

I’ve tired of Talk Radio, and actually all radio.
Rush is the best of them. His commentary is actually interesting.
Levin is too harsh. I like his books though.
Hannity likes to pimp books or other people’s books and he gets too buddy-buddy with the politicians.
Savage – nope won’t listen to him. He’s a jerk.
Medved – Dull.
Prager – Duller.
Beck – Smarmy.
Hewett – Annoying in that he breaks up sentences to insert the person’s name. “What do you, John Doe, Think ,John Doe, about the current situation in Elbonia? John Doe.” It’s poorly executed bacause it’s noticable, and an unnatural pattern.

But the thing that really turns me off to AM radio in general is the consistently poor quality of the ads. I don’t have a problem with advertising; they need to pay the bills, but the products stink! Gold scams? Ovation cell therapy? The worst of the local car dealership ads? Weight loss centers? Food insurance? Identity Theft Protection? Come on! Most are shady operations at best. I recall a few years ago male enhancement drug ads were all over the airwaves.
It’s not just the products either. It’s the annoying, jarring, constantly in-your-face nature of the ads. The worst are when the hosts segue into their ads. Paul Harvey was the archetype for it and they all follow his lead. Annoying and I turn the radio off when they do that.

The only other options are NPR which is too liberal and the music stations which are tired.

I tried Sirius XM for a year. Ugh. The most entertaining radio was the old time radio channel but even that got tired in short order and I found I had to listen to AM radio ads even though I was paying for the service. Canceled it.

My solution is audiobooks.

RDH on December 18, 2013 at 10:13 AM

With all of these new acquisitions, Salem is well on its way to being the next curseword of the left. Well done!

blammm on December 18, 2013 at 11:50 AM

Ah for the halcyon days of 1979-80 when WWRC ran Tom Braden and Pat Buchanan in the 3-6 p.m. evening drive, with Willard Scott doing the weather breaks (and Carter was doing just about as well then politically as Obama is doing now…)

jon1979 on December 18, 2013 at 12:29 AM

The station was known as WRC/980 back then, and it was owned by NBC.

This current WWRC, despite the “WRC 1260″ name, has almost no connection otherwise (WWRC moved from 980 to 570 in 1997, and again from 570 to 1260 in 2001).

Myron Falwell on December 18, 2013 at 10:56 PM

Hannity can’t get out of his TV presentation mode – constantly repeating himself as if we just tuned in – and he keeps bringing the same guests on over and over, who don’t say anything new.

After the ads, the foxnews promos, the live-show promos and the redundant guests there isn’t much air time left for talking to “great-americans”.

virgo on December 19, 2013 at 12:59 AM