Store that exploited sports hero’s name suddenly unhappy with bad publicity
posted at 5:35 pm on August 24, 2013 by Ed Morrissey
I have no sympathy for Ricardo Rodriguez of Brooklyn, who once had a store named Pena Grocery. Thirteen years ago, Rodriguez renamed it “A-Rod Grocery” to latch onto the popularity of then-Mariners, now-Yankees star Alex Rodriguez, who is not related at all to Ricardo Rodriguez and has nothing to do with the store. Now that A-Rod has feet of clay, guess who’s griping about the bad publicity?
Cue the world’s smallest violin:
The owner of a Brooklyn store called A-Rod Grocery has been taking so much heat from customers disgusted by the disgraced Yankee that he’s decided to drop the name.
“I got tired of all these people complaining,” said Ricardo Rodriguez, 41, no relation to the Yankees third baseman.
“Why should I have to listen to all of them? It’s not fair. I don’t even know the guy.”
He’s tired of people complaining, eh? Maybe he shouldn’t have lifted the name in the first place. Of course, the owner made some bank off of A-Rod’s name for more than a decade of riding A-Rod’s coattails:
“When he moved to New York, a lot of people got excited,” Ricardo Rodriguez said. “They thought he owned the place.”
Let’s help Ricardo Rodriguez rename his store. I have a couple of suggestions: Fair Weather Grocery or Squatter Convenience Store. Your suggestions are welcome in the comments.