Green Room

Taco Bell pulls Super Bowl commercial because it offends vegetarians or something

posted at 1:57 pm on January 30, 2013 by

Via News Junkie, if you don’t think it’s true that people will secretly hate you for bringing crudités to a Super Bowl party, go ahead and try it this weekend. See if you’re invited back next year.

Exit question via Forbes: How did the food nannies get wind of this ad if it hadn’t aired anywhere yet? Well played, Taco Bell. Very well played.

Update: A Taco Bell spokesman e-mails to say that this isn’t their Super Bowl ad, it was an ad that ran during the BCS Championship. Their Super Bowl spot is different and is still scheduled to run on Sunday.

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Comment pages: 1 2

You don’t win friends with salad.

Flange on January 30, 2013 at 2:01 PM

You don’t win friends with salad.

Flange on January 30, 2013 at 2:01 PM

You beat me!

El_Terrible on January 30, 2013 at 2:02 PM

Publicity stunt to get lots of hits without spending $1.5 million? If so, well done.
Refreshing in its political incorrectness. :)

22044 on January 30, 2013 at 2:03 PM

El_Terrible on January 30, 2013 at 2:02 PM

My brother is a vegetarian so I have this clip on speed dial. :-)

Flange on January 30, 2013 at 2:04 PM

Show this to a vegetarian and watch them weep.

BigGator5 on January 30, 2013 at 2:07 PM

Hey, veggies — my food poops on your food.

The Rogue Tomato on January 30, 2013 at 2:19 PM

Foolish vegetarians.

Game Day Bucket Go Boom

sentinelrules on January 30, 2013 at 2:19 PM

Hey, veggies — my food poops on your food.

The Rogue Tomato on January 30, 2013 at 2:19 PM

My dad food beat up your dad food!

22044 on January 30, 2013 at 2:24 PM

…but Vegetarians *don’t eat at Taco bell*! So why are they worried when Vegas aren’t part of their customer base??

EasyEight on January 30, 2013 at 2:24 PM

That can’t be the commercial they’re talking about. That one has already been on TV for a few weeks now.

tvor03 on January 30, 2013 at 2:26 PM

…but Vegetarians *don’t eat at Taco bell*! So why are they worried when Vegas aren’t part of their customer base??

EasyEight on January 30, 2013 at 2:24 PM

Sorry but obviously you don’t know any or live near any Indian/Pakistani neighborhoods. There are several commonly-known towns/neighborhoods in NJ with huge asian populations and those folks love Taco Bell. Think about it, where else can you get meatless fast food made up of lettuce, tomatoes, cheese, BEANS, and spicy sauce?
Not that there’s anything wrong with that.

smfic on January 30, 2013 at 2:36 PM

I’m a second tier vegetarian – I only eat animals that eat vegetables…

dentarthurdent on January 30, 2013 at 2:40 PM

You can’t call what taco bell serves is meat. It is some kind of weird paste. But anyway, we can’t hurt the poor vegans self esteem can we.

johnny reb on January 30, 2013 at 2:44 PM

Serendipity – last night I flipped on the TV, nothing – but I paused for a moment for some cooking show, famous chefs are tasting blind to choose contestants. Anthony Bourdain is one of them, tastes something, gets a look on his face, and says, “It reeks of vegetarianism.”

Adjoran on January 30, 2013 at 2:53 PM

This was probably all PR.

blink on January 30, 2013 at 2:54 PM

True, but making fun of vegetarians is fun and, to paraphrase Obozo, if it just “stops one person” from bringing celery to a SB party it was worth it.

sauldalinsky on January 30, 2013 at 3:04 PM

This isn’t a new ad. I’ve seen it on tv already.

Rocks on January 30, 2013 at 3:05 PM

True, but making fun of vegetarians is fun and, to paraphrase Obozo, if it just “stops one person” from bringing celery to a SB party it was worth it.

sauldalinsky on January 30, 2013 at 3:04 PM

I like…

Presidential Committee to End Gun Violence Vegetarianism

22044 on January 30, 2013 at 3:08 PM

What are you bringing?

Hmm, lets sort out that word… “crudites”… Well “ites” as a suffix means pertaining or related to… and the base word is clearly “crud”.

So you’re bringing multiple pieces of food similar or related to crud.

Nope, doesn’t sound good. Not even if you pronounce it all Frenchy.

gekkobear on January 30, 2013 at 3:35 PM

I think John Penette got it right when he said, “Salad is not food.”

http://www.youtube.com/watch?v=9ooFPktg_VM

Imrahil on January 30, 2013 at 3:45 PM

This ad has already been aired. I have seen it several times.

Rusty Allen on January 30, 2013 at 3:51 PM

What Rusty said. I’ve seen in Seattle and L.A.

John the Libertarian on January 30, 2013 at 4:33 PM

That can’t be the commercial they’re talking about. That one has already been on TV for a few weeks now.

tvor03 on January 30, 2013 at 2:26 PM

It’s been running all throughout the playoffs.

Ward Cleaver on January 30, 2013 at 5:44 PM

Show of hands….how many of you watched the video? Why did you watch it? Was it because you were interested in Taco Bell food, or because the headline says Taco Bell pulled it from the Superbowl?

For every person that watches this video (that isn’t going to air during the Superbowl), Taco Bell scores a free message, minus the cost of the commercial. They didn’t have to pay the $2.5M price tag for 30 seconds of SuperBowl ad time, and yet will most likely score the same distribution number. They’ll get their message out, and get credit for not showing it…at the same time.

As AP said…well played.

BobMbx on January 30, 2013 at 6:06 PM

Exit question via Forbes: How did the food nannies get wind of this ad if it hadn’t aired anywhere yet? Well played, Taco Bell. Very well played.

That commercials been airing for at least a couple of weeks, i’ve seen it lots of times.

clearbluesky on January 30, 2013 at 6:33 PM

I guess from this thread it’ll hopefully become a running meme that all consumers of Taco Bell food are unintentional vegetarians.

22044 on January 30, 2013 at 7:31 PM

Just so we understand how a very vocal and militant minority can control the majority of people’s lives, 3% of Americans identify as vegetarians.

America 180, where majority has to buckle under to the very, very, very small minority…for the worst.

jukin3 on January 30, 2013 at 9:05 PM

Hey, veggies — my food poops on your food.

The Rogue Tomato on January 30, 2013 at 2:19 PM

You meaties certainly are defensive.

bmmg39 on January 30, 2013 at 9:34 PM

Foolish vegetarians.

Game Day Bucket Go Boom

sentinelrules on January 30, 2013 at 2:19 PM

See, the KFC ad was for carnivores, but at least they weren’t d-bags about it. Learn something, Taco Bell.

bmmg39 on January 30, 2013 at 9:47 PM

See, the KFC ad was for carnivores, but at least they weren’t d-bags about it. Learn something, Taco Bell.

bmmg39 on January 30, 2013 at 9:47 PM

Have you ever met a vegetarian? They are the most obnoxious, unpleasant, sanctimonious people you will ever run into, and if they don’t have something to gripe about they will invent it.

sharrukin on January 30, 2013 at 9:57 PM

Have you ever met a vegetarian? They are the most obnoxious, unpleasant, sanctimonious people you will ever run into, and if they don’t have something to gripe about they will invent it.

sharrukin on January 30, 2013 at 9:57 PM

I meet a vegetarian every time I look into the mirror, big guy. And you just described the stereotype of the vegetarian, not an actual one. Every time I’ve seen any sort of argument between a meat-eater and a vegetarian, the meat-eater has initiated it.

bmmg39 on January 30, 2013 at 10:13 PM

I meet a vegetarian every time I look into the mirror, big guy.

bmmg39 on January 30, 2013 at 10:13 PM

That explains it.

See, the KFC ad was for carnivores, but at least they weren’t d-bags about it. Learn something, Taco Bell.

How did the bad Taco Bell people offend you by being “d-bags”?

sharrukin on January 30, 2013 at 10:25 PM

You meaties certainly are defensive.

bmmg39 on January 30, 2013 at 9:34 PM

You have no idea who we are. I’ll give you a hint, though.
We’re chuckling at a funny fast food commercial.
What is defensive about that?

22044 on January 30, 2013 at 10:29 PM

That explains it.

sharrukin on January 30, 2013 at 10:25 PM

Explains what, since I’m not obnoxious, unpleasant, or sanctimonious?

We’re chuckling at a funny fast food commercial.
What is defensive about that?

22044 on January 30, 2013 at 10:29 PM

And I’m amused by the number of comments here; that’s all.

You’re saying yourselves that the ad is now getting more attention because of the (quite likely orchestrated “controversy”). So you guys are winning, right? Okay, cool. So why are you getting worked up about vegetarians?

bmmg39 on January 30, 2013 at 10:41 PM

bmmg39 on January 30, 2013 at 10:41 PM

Nobody’s winning or losing. Last I heard everyone can enjoy meat or abstain from it.
I can’t speak for my fellow commenters, but I don’t get worked up about vegetarians.

22044 on January 30, 2013 at 10:45 PM

Huh kay, if you say so.

bmmg39 on January 30, 2013 at 10:59 PM

You can’t call what taco bell serves is meat. It is some kind of weird paste. But anyway, we can’t hurt the poor vegans self esteem can we.

johnny reb on January 30, 2013 at 2:44 PM

Scary Fact of the Day: The food safety standards for Taco Bell are higher that those used by the FDA. Most school lunch systems only apply FDA standards.

Random Numbers (Brian Epps) on January 30, 2013 at 11:00 PM

For some reason that video gives me mental images of a flying barbequed pig, and Paul McCartney singing “Maybe I’m Amazed.”

listens2glenn on January 30, 2013 at 11:22 PM

You’re saying yourselves that the ad is now getting more attention because of the (quite likely orchestrated “controversy”). So you guys are winning, right? Okay, cool. So why are you getting worked up about vegetarians?

bmmg39 on January 30, 2013 at 10:41 PM

.
Because Mayor “DUMBA$$” of NY, NY has started a trend of banning foods by “Mayoral Decree.”
We fully expect a mandated vegetarian diet to be next.

listens2glenn on January 30, 2013 at 11:27 PM

I meet a vegetarian every time I look into the mirror, big guy. And you just described the stereotype of the vegetarian, not an actual one. Every time I’ve seen any sort of argument between a meat-eater and a vegetarian, the meat-eater has initiated it.

bmmg39 on January 30, 2013 at 10:13 PM

When your biggest cheerleader is PeTA you should understand why some people feel the way they do towards vegans. Besides, stereotypes are stereotypes because the element of truth.

Not to mention your first comment attacked someone who joked on the fact that your veggies you love so much are fertilized with the feces from the meat we love so much.

So who is really being defensively here?

Spliff Menendez on January 31, 2013 at 1:12 AM

Defensive even…

Spliff Menendez on January 31, 2013 at 1:12 AM

That commercials been airing for at least a couple of weeks, i’ve seen it lots of times.

clearbluesky on January 30, 2013 at 6:33 PM

I’ve seen it a few times here in Texas. Glad someone else mentioned seeing it. Was concerned I may be experiencing deja-vu.

Had no idea vegetarians were so insecure and sensitive. Do they have some sort of mental disorder like liberals?

BruthaMan on January 31, 2013 at 1:23 AM

See, the KFC ad was for carnivores, but at least they weren’t d-bags about it. Learn something, Taco Bell.

bmmg39 on January 30, 2013 at 9:47 PM

Same company.
Can’t wait for Pizza Huts version.

LoganSix on January 31, 2013 at 8:48 AM

You meaties certainly are defensive.

bmmg39 on January 30, 2013 at 9:34 PM

And vegetarians certainly are never smug! :lol:

As a proud eater of meat, I can and will enjoy telling you that nothing amuses me more than seeing a vegetarian try to argue that vegetarianism is somehow a moral ideology!

Anti-Control on January 31, 2013 at 8:57 AM

Liberals are so sensitive. Seriously, if they are getting THAT worked up over THIS ad, then they really need to go see a shrink. Their whole world view and personal mindset is disturbing.

Its like being offended that the Cigar Bar you walked into is allowing people to SMOKE around you.

GadsdenRattlers on January 31, 2013 at 10:12 AM

bmmg39 on January 30, 2013 at 9:47 PM

I’m thinking the defensiveness is not on his* part……

GWB on January 31, 2013 at 11:11 AM

since I’m not … sanctimonious?

bmmg39 on January 30, 2013 at 10:41 PM

Ummmm. I think some of your comments have definitely on the lighter side of sanctimonious.

Sanctimonious:
Making a show of sanctity; affecting saintliness

at least they weren’t d-bags about it

bmmg39 on January 30, 2013 at 9:47 PM

Yep, I think that qualifies.

GWB on January 31, 2013 at 11:16 AM

Do they have some sort of mental disorder like liberals?

BruthaMan on January 31, 2013 at 1:23 AM

Unfortunately, a huge number of them are liberals. Not all of them, mind you. But, the ones who get in arguments with you about how awful it is that you eat meat, and how you’re gonna die because of all the toxins, and how much better they are than you – they are ALL liberals.

Oh, and Spiffy, don’t confuse vegetarians with vegans. (Pronounced vay-guns, not vee-guns, because these people are from another planet.) I’ve met lots of nice, fine vegetarians. I’ve met exactly one non-sanctimonious vegan. (He was still an alien, though.)

GWB on January 31, 2013 at 11:23 AM

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