Green Room

Movie 43 producer tries new marketing technique

posted at 2:50 pm on January 29, 2013 by

The new Peter Farrelly film Movie 43 isn’t getting bad reviews.  It’s getting spectacularly bad reviews, perhaps the worst reviews of any film in years.  I spent an hour this weekend reading the reviews linked at Rotten Tomatoes (where only 4% of the reviews are in any way positive) just for fun.  Thankfully, many of them included spoilers to give anyone thinking about spending money on it a chance to recover their good senses.

Farrelly has devised a new marketing scheme to recover from the consequences of his product.  He wants people to quit talking about it:

It has been dubbed the worst film of all time and “the Citizen Kane of awful” by critics. In fact, so unimpressed was director Peter Farrelly with the reaction to his new film Movie 43 that he took to Twitter at the weekend to warn reviewers to “lighten up” and “back off”.

“To the critics: Movie 43 is not the end of the world. It’s just a $6-million movie where we tried to do something different. Now back off,” wrote Farrelly under the Farrelly Bros handle he shares with brother Bobby, with whom he co-wrote hit comedies such as There’s Something About Mary and Stuck On You. “To the critics: You always complain that Hollywood never gives you new stuff, and then when you get it, you flip out,” he added in a separate 140-character missive. “Lighten up.”

We can call this the silence-of-mouth strategy!

By the way, read the reviews and you’ll see the absurdity of Farrelly’s claim that Movie 43 is “new stuff.”  It’s just the nearly ubiquitous gross-out humor that’s been around for decades, only (according to the critics) entirely devoid of wit, originality, or humor.  One reviewer wrote that even if she had received it free on a DVD, it would still have wasted her time and money.  Expect to have the opportunity to avoid it soon on cable.

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