Green Room

Movie 43 producer tries new marketing technique

posted at 2:50 pm on January 29, 2013 by

The new Peter Farrelly film Movie 43 isn’t getting bad reviews.  It’s getting spectacularly bad reviews, perhaps the worst reviews of any film in years.  I spent an hour this weekend reading the reviews linked at Rotten Tomatoes (where only 4% of the reviews are in any way positive) just for fun.  Thankfully, many of them included spoilers to give anyone thinking about spending money on it a chance to recover their good senses.

Farrelly has devised a new marketing scheme to recover from the consequences of his product.  He wants people to quit talking about it:

It has been dubbed the worst film of all time and “the Citizen Kane of awful” by critics. In fact, so unimpressed was director Peter Farrelly with the reaction to his new film Movie 43 that he took to Twitter at the weekend to warn reviewers to “lighten up” and “back off”.

“To the critics: Movie 43 is not the end of the world. It’s just a $6-million movie where we tried to do something different. Now back off,” wrote Farrelly under the Farrelly Bros handle he shares with brother Bobby, with whom he co-wrote hit comedies such as There’s Something About Mary and Stuck On You. “To the critics: You always complain that Hollywood never gives you new stuff, and then when you get it, you flip out,” he added in a separate 140-character missive. “Lighten up.”

We can call this the silence-of-mouth strategy!

By the way, read the reviews and you’ll see the absurdity of Farrelly’s claim that Movie 43 is “new stuff.”  It’s just the nearly ubiquitous gross-out humor that’s been around for decades, only (according to the critics) entirely devoid of wit, originality, or humor.  One reviewer wrote that even if she had received it free on a DVD, it would still have wasted her time and money.  Expect to have the opportunity to avoid it soon on cable.

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Shut up Farrelly. If you never made another movie, you wouldn’t be missed. :)

22044 on January 29, 2013 at 2:53 PM

Was Shyamalan an understudy of Farrelly?

nobar on January 29, 2013 at 2:56 PM

There’s an unerring rule in Hollywood. The more “stars” you add to a film the worse it gets. Considering the number in this film it must be spectacularly bad.

Rocks on January 29, 2013 at 2:58 PM

Farrelly does have a point…it’s a goofy little film being released in dumping ground of January. In other words, not something meant to be another Citizen Kane or Vertigo.

changer1701 on January 29, 2013 at 3:02 PM

Also, it has the ugliest poster ever.

Rocks on January 29, 2013 at 3:02 PM

Movie 43 is a near masterpiece of tastelessness. The anthology of 12 short, interconnected skits elevates the art form of gross-out comedy to a new height.

- Michael O’Sullivan, Washington Post

Ha, WaPo. Ha.

steebo77 on January 29, 2013 at 3:05 PM

Farrelly does have a point…it’s a goofy little film being released in dumping ground of January. In other words, not something meant to be another Citizen Kane or Vertigo.

changer1701 on January 29, 2013 at 3:02 PM

It’s being released in January because even they know it’s bad. It wasn’t meant to be bad. Farrelly’s argument is basically, “I know I failed so shut up already.” but I doubt he tells anybody to shut up when they think his films are good. Even Babe Ruth got razzed when he struck out. Farrelly needs to get real.

Rocks on January 29, 2013 at 3:05 PM

Movies released in January often were made a long time ago with the filmmakers’ egos believing that they were good enough to be released in months with higher demand. They’re usually just above direct-to-video.

22044 on January 29, 2013 at 3:18 PM

From the looks of the summary in TheMovieSpoiler.com, I think Farrelly was trying to make another Kentucky Fried Movie.

TMOverbeck on January 29, 2013 at 4:05 PM

Movie 43 to sweep the Razzies.

agmartin on January 29, 2013 at 4:05 PM

Sophomoric, yeah… adolescent…sure. Crass? Probably. But then so is South Park, and so was Team America. I’ll catch it on Netflix and unapologetically laugh my butt off.

Funny comes in varying strengths of sophistication…

creatocon on January 29, 2013 at 4:20 PM

Movie 43 to sweep the Razzies.
agmartin on January 29, 2013 at 4:05 PM

Hey, awards is awards, right?

Marcola on January 29, 2013 at 4:22 PM

If it only cost $6 million to make and it’s purely gross out humor then based on the Rob Schneider, Adam Sandler, Jackass I, II and III method this movie will be very profitable and if everyone keeps talking about how bad it is, more people will end up watching it, like a car wreck. Furthermore if film critics hate it then it just might be good. But it is chock full of Hollywood nuts so it’s probably bad. Either way, I won’t be paying to see it.

Flange on January 29, 2013 at 4:26 PM

Movie 43 to sweep the Razzies.

agmartin on January 29, 2013 at 4:05 PM

Hey, awards is awards, right?

Marcola on January 29, 2013 at 4:22 PM

(hanging my head in shame that I have an opinion about this)
If I remember past Razzies, they generally don’t pick movies that came out in January since they’re such low-hanging fruit. They tend to pick movies that come out the same weekend or near the time that the wide releases come out. And sometimes the wide releases themselves get picked for the Razzies. Sometimes a colossal train-wreck of a movie somehow grosses $200 million.

22044 on January 29, 2013 at 4:50 PM

These guys had their Hey Day in the 1990′s. It’s over Johnny.

Oil Can on January 29, 2013 at 5:43 PM

Farrelly is just jealous that no one is comparing Movie 43 to Manos, Plan 9 from Outer Space, Red Zone Cuba or The Room.

Myron Falwell on January 29, 2013 at 6:23 PM

There’s an unerring rule in Hollywood. The more “stars” you add to a film the worse it gets. Considering the number in this film it must be spectacularly bad.

Rocks on January 29, 2013 at 2:58 PM

The Avengers must be the exception to the rule then.

Myron Falwell on January 29, 2013 at 6:26 PM

The Avengers must be the exception to the rule then.

Myron Falwell on January 29, 2013 at 6:26 PM

And Cannonball Run II.

Flange on January 29, 2013 at 6:34 PM

Are we quite certain this isn’t basically a living, breathing “Producers” style story? What if Farrelly somehow figured out he’d be better off making a dreadful movie than a good one?

radjah shelduck on January 29, 2013 at 6:41 PM

Are we quite certain this isn’t basically a living, breathing “Producers” style story? What if Farrelly somehow figured out he’d be better off making a dreadful movie than a good one?

radjah shelduck on January 29, 2013 at 6:41 PM

If this were Rick Sloane we were talking about, then I could see it.

Myron Falwell on January 29, 2013 at 6:52 PM

Farrely is one half of the greatest comedy writing team in Hollywood. Any one who takes offense at their work does not have a sense of humor. Their body of work is phenomenal. My daughter and I watch Three Stooges repeatedly together. And that’s one of their lighter films. Great that a six year old can laugh with her Dad at such folly.

Vincenzo on January 29, 2013 at 7:38 PM

I waste less time every year when I’m able to recognize sooner when someone who thinks they’re smarter than me is trying to tell me what to do, side-line my natural polite instincts, and shut that crap up.

HarneyPeak on January 30, 2013 at 1:40 AM

There’s no better way to appeal to an audience than telling them to “lighten up” and “back off.”

CrustyB on January 30, 2013 at 9:05 AM

And Cannonball Run II.

And It’s a Mad, Mad, Mad, Mad World.

There are many good movies with “a cast of thousands!”

Meryl Yourish on January 30, 2013 at 10:40 AM

First, the Nostalgia Critic is forced out of retirement.

Second, he’s going to be doing new movies.

Now this happens.

Planets are alligning. Get ready for some bad movie outrage nirvania!!!!

Capt_Nemo on January 30, 2013 at 10:49 AM

First, the Nostalgia Critic is forced out of retirement.

Huh?! When/why did that happen?

DethMetalCookieMonst on January 30, 2013 at 1:20 PM

Sorry, misread it. I thought you wre saying he was retiring.

DethMetalCookieMonst on January 30, 2013 at 1:21 PM