Old and busted: State insurance “exchanges.” New hotness: “Marketplaces.”
posted at 3:30 pm on January 20, 2013 by Erika Johnsen
Yet another instance of the Obama administration deliberately misapplying friendly-sounding free-market phraseology for their wily re-branding efforts. Is it really intellectually honest to call something a “marketplace” when people are going to flock to it because of fiat?
The Obama administration is re-branding the central component of its signature healthcare law.
The Health and Human Services Department suddenly stopped referring to insurance “exchanges” this week, even as it heralded ongoing efforts to prod states into setting up their own. Instead, press materials and a website for the public referred to insurance “marketplaces” in each state. …
“It’s not that exchanges are unpopular, but there also isn’t broad awareness about what they are and what they will do for the people who will benefit from them across the country, so it makes sense to use a more descriptive name,” a Democratic source said. “The fact is, both Democratic and Republican Governors across the country are building this infrastructure and open enrollment is only eight months away so it’s time to start raising awareness. Once people get used to having these marketplaces to increase competition and deliver tax credits, there’s no question they will be popular.”