Green Room

Sweet: Ford shows up GM at Detroit Auto Show with concept truck

posted at 9:03 pm on January 15, 2013 by

Oh, I do root for Ford. I even used to be a Chevy devotee in NASCAR, but no more, not since the bailouts:

I’m here in Detroit, at what had been, until this morning, the 2013 North American International Corvette Show. That’s not me dissing the 2014 Corvette, mind you. It’s fantastic. But by making Detroit all about America’s Sports Car, General Motors also dealt itself a shotgun blast to the foot.

Because everyone forgot about the 2014 Chevy Silverado and GMC Sierra pickups.

Those trucks are GM’s cash cows. They’re more important than the Corvette, because their mere existence helps enable GM to build Corvettes in the first place. Any other year, they are GM’s Detroit Auto Show news cycle. But the Stingray turned them into the backup singers whose names you don’t know.

And then Ford dropped a bomb with the unannounced Atlas concept truck this morning. What’s the Ford Atlas? To GM’s truck PR folks, it’s the elephant in the room, covered in 900-pound gorillas carrying Kate Upton, naked, in a sedan chair.

Video of the Ford Atlas sneak-peek at the link. Good lookin’ truck. One wonders if, by the time it comes out, we’ll be allowed to have gun racks.

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I even used to be a Chevy devotee in NASCAR, but no more, not since the bailouts:

Wrong, wrong, wrong!

Advanced Technology Vehicles Manufacturing program, December 2008.

Ford Motor Company: $5.9 billion loan

They are as dirty as the rest of them.

chimney sweep on January 16, 2013 at 1:17 PM

I love it! I have been wanting a new Ford F-150 for some time now, but I cannot see paying 30k-40k for a pickup truck. There is nothing more useless than a brand new pickup truck – you can’t use it as a truck because it is so darn pretty.

I have a 2004 Tacoma and I love it, but the problem with it is that I feel cramped in there, and it is only a 2-seater. It is good for driving around the city and throwing bikes and home depot stuff in the back, but it is not a family truck, and I have a family now.

I would love to have a big, roomy, crew cab F-150 one day, though. I like the Ford styling better than on the full sized Toyota, and besides, another Ford in my driveway would look good, next to the 68 Galaxie. But $30-40k, sheesh. I paid ~$13k out the door for my Toyota, brand new.

cep on January 16, 2013 at 1:30 PM

Fun and full of gadgets. Someone from Ford must be sneaking into the Dodge focus groups. I wonder if it still takes two parking lots to turn it around in.

Bmore on January 16, 2013 at 2:09 PM