Study: More negative #My2K tweets than positive
posted at 1:59 pm on November 30, 2012 by Mary Katharine Ham
I have no idea what this means, in practical terms, but interesting:
The majority of tweets using the White House’s #My2K hashtag on Wednesday were negative about President Obama’s tax rate plan, according to analysis released Thursday by social media analytics firm Crimson Hexagon.
Senior White House officials began using the hashtag on Wednesday as a means to promote their position on the tax rate debate, and Obama touted the hashtag in a speech around mid-day.
But about 53 percent of the tweets sent using the hashtag in a 24-hour period were critical of Obama’s tax proposal and fiscal policies, according to the analysis. Of the remaining tweets using the hashtag, the largest percentage — 26 percent — were news-oriented and didn’t take a side. Just 21 percent of the #My2K tweets were positive.
The percentage that wasn’t negative? 47. That number just keeps coming up. It’s like we’re in a promising J.J. Abrams series with an ultimately disappointing ending.