“We had to win this on the micro stuff,” says Messina
posted at 6:15 pm on November 9, 2012 by Erika Johnsen
No kidding. Via BuzzFeed:
“Politics too much is about analogies and not about whether or not things work,” Messina told BuzzFeed. “You have to test every single thing, to challenge every assumption, and to make sure that everything we do is provable.”
“That’s why I love numbers,” Messina said. “Because you know good or bad whether what you’re doing is working.”
Messina spoke to BuzzFeed Friday after sharing a panel stage with Romney aide Brian Jones at a conference for the International Association of Political Consultants at the Hilton New York. There, Messina and Jones evoked a contrast between one campaign that had the advantage on macro-messaging, and another that invested millions in analytics and metrics.
“We had had to win this on the micro stuff,” Messina said.