The other demographic
posted at 7:16 pm on November 8, 2012 by Jazz Shaw
Not to resurrect the ghost of “the 47 percent” here but there is one demographic from the exit polls which is clear. Barack Obama did much better with the economically disadvantaged (read: the poor) than Mitt Romney. If you want to change this particular metric, it would seem to follow that you need to more effectively both communicate and demonstrate that you are implementing policies which will… (wait for it)
.. produce fewer poor people.
It’s fine to talk about that fact that increased prosperity and job growth will result in more jobs, giving people more money to spend, resulting in more jobs… ad infinitum. But a good team of strategists – who clearly have to be smarter than myself – will need to find concrete examples of this which can be easily conveyed in short message bursts to lower information voters and those with short attention spans.
Just a thought.